Murphy Ford Blog

2012 Ford Explorer Giveaway at Harrah's Chester Casino and RaceTrack

2012-02-03T06:32:00.001-08:00

Win a 2012 Ford Explorer by playing at Harrah’s Chester Casino and Racetrack . Murphy Ford has once again partnered with Harrah’s for their March drawing. Starting right now, every time you play at the casino, you earn entries into a drawing to win a 2012 Ford Explorer .

The drawing will take place at 7pm on March 3rd 2012. Every Sunday throughout the promotional period, earn 25X entries while playing. Also, on 2/14, 3/1, and 3/2, you can earn 100X entries.

“The most capable Explorer ever is completely redefining the SUV. Combine unsurpassed fuel economy of 28 mpg hwy (EPA-estimated) with advanced systems that help you back out of parking spots, change lanes safely, and maximize traction with the turn of a dial. Go off-road confidently with Hill Descent Control, Curve Control for sharp turn assistance and the world’s first inflatable rear safety belts in automotive production. With Ford SYNC, make calls and play music with your phone or media player tucked away.”

Management reserves the right to cancel or change this promotion at any time without notice. Must be 21 or older to enter or gamble (18 or older for pari-mutuel wagering). ©2012, Caesars License Company, LLC. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-Gambler.

2012 Philadelphia Auto Show Highlights

2012-01-30T12:52:00.000-08:00

This past Friday, Murphy Ford was given early access to the 2012 Philadelphia Auto Show for press day. It was pretty neat being able to walk on top of displays and sit inside the new Ford models. Ford’s biggest reveals at their displays was the 2013 Ford Escape, 2013 Ford Fusion, and the 2013 C-Max Energi (Plug-in hybrid). Ford Escape Marketing Manager, Jason Sprawka, gave a presentation highlighting these vehicles. Some other Ford vehicles on display were the 2013 Ford Taurus SHO, 2013 Ford Mustang BOSS 302, and the 2012 Ford F-150 with the Motor Trend Truck of the Year Award on top. Below find some of the pictures we took while at the show.

2013 Ford Escape

2013 Ford Fusion

2013 Ford C-Max Energi

2013 Ford Mustang BOSS 302

2013 Ford Taurus SHO

2012 Ford F-150 Motor Trend Truck of the Year

1969 Ford Mustang BOSS 429

While attending the auto show, be sure to sign up with a Ford representative to take a test drive. You will receive a $50 Mastercard giftcard once your test drive is completed.

Because of the event, Ford has come out with some special offers:

2012 Ford Focus: 0% APR for 36 months + $500 Auto Show Bonus Cash or Get up to $1,500 Auto Show Bonus Cash*
2012 Ford Escape: 0% APR for 60 months + $500 Auto Show Bonus Cash*
2012 Ford Fusion: 0% APR for 60 months + $1500 Auto Show Bonus Cash*
2011 Ford F-150: 0% APR for 60 months + $500 Auto Show Bonus Cash + $1,000 Trade Assistance*
2012 Ford Edge: Get up to $2,500 Cash Back + $500 Auto Show Bonus Cash*
2012 Ford Explorer: Get up to $1,500 Auto Show Bonus Cash*

For more information visit www.phillyautoshow.com.

2012 Philadelphia Auto Show Featured Cars

2012-01-13T07:25:00.000-08:00

The featured vehicles at the 2012 Philadelphia Auto Show have been announced! As we promised in our last Auto Show Announcement , here is a list of some of the featured Ford vehicles that will be at the show.

-2013 Ford C-Max Energi (Plug-in hybrid)
-2013 Ford Escape
-2013 Ford Fusion
-2013 Ford Mustang Boss 302
-2013 Ford Taurus SHO
-1969 Ford Mustang Boss 429

We are excited that the 1969 Mustang Boss 429 is on display. Originally built to compete in NASCAR races, the Boss 1969 is one of the rarest Mustangs that Ford has manufactured. There are only about 700 known to exist today (Only 1,350 were produced).

Like last year, we should be going to the show and posting pictures from the event.

For discounted admission, stop into our dealership for official Auto Show coupons. Just ask any sales representative or manager. If you are not a Philadelphia local and need overnight accommodations, many hotels have specials that include free tickets to the show. More information about these specials and a list of participating hotels can be found at the official Philly Auto Show website .

The 2012 Philadelphia Auto Show will be held at the Philadelphia Convention Center from January 28th to February 5th. For more information such as hours or ticket prices, you can visit www.phillyautoshow.com.

Ford Year End Celebration Sale Final Days

2011-12-30T11:48:00.000-08:00

We also have an extensive Pre-Owned Inventory to choose from!

Our Sales Department will be open Saturday, December 31st from 9am-6pm.

Call us today at 610-494-8800 to get the best deals of the year!

Ford Escape Routes: Casting for New Web Series

2011-12-09T11:01:00.000-08:00

Do you love adventure? How about technology? Do you thrive on competition? If you answered yes to these three questions then Ford is looking for you!

Ford is searching for an “elite crop of drivers – teams of two with a strong presence on the web and a hunger for adventure – to take the wheel of the all-new Ford Escape”. Similar to the Fiesta Movement and Focus Rally America , Ford is once again partnering with Emmy award winning producers to create an interactive reality web series, Escape Routes.

Much like the Focus Rally, six two-person teams will participate in a cross-country roadtrip while competing in psychical and mental challenges along the way. The teams will be driving the all new 2013 Ford Escape with class-leading fuel economy and 11 exclusive features.

The grand prizes of the competition have not been announced but we are guessing one of them will be a 2013 Ford Escape. The reason we guess this is because the winners of the Focus Rally (The Grey Team- John and Carolyn) won a new 2012 Focus and $100,000.

Right now Ford is holding open casting calls across the nation. For more information and to enter visit Escape Routes Sign Up.

Ford is also giving America the opportunity to vote for their favorite team to be cast. The winner will be one of the six teams in the competition. Fan support and engagement is a big part to the competition. In the Focus Rally, over 30,000 fans played along and chose their favorite teams to follow.

Stay tuned for more information about Escape Routes. We will be picking our favorite team to follow and will keep you updating throughout the competition!

2012 Philadelphia Auto Show Announcement

2011-12-02T09:25:00.000-08:00

The 2012 Philadelphia Auto Show will be held at the Philadelphia Convention Center from January 28th to February 5th. Every year the Auto Show begins with the Black Tie Tailgate, which will take place on January 27th.

Last year, the Philadelphia Auto Show won the title of “Best Local Event” in the Philly HOT LIST contest, which was sponsored by PHL17.

Murphy Ford will be attending the Auto Show again and posting pictures of event. Even though their has not been an official announcement as to which vehicles Ford will be featuring, we have a few guesses based on what was featured at the LA Auto Show . Expect to see debut, green and concept vehicles such as the:

-2013 Ford Mustang Shelby GT500
-2013 Ford Mustang Boss 302
-2013 Ford Escape
-Ford Focus BEV Prototype
-Ford C-Max Energi Plug-in Hybrid

When we find out an exact list of featured vehicles, we will be sure to share them with you.

In the meantime, if you visit the official website of the Philadelphia Auto Show, you can enter to win four free tickets to the show! Enter the official Philadelphia Auto Show Ticket Give-away today!

Stay tuned for more updates about the 2012 Philadelphia Auto Show.

MyFord Touch Update and Enchancements

2011-11-09T08:28:00.000-08:00

Ford owners, ask and you shall receive. Because of feedback from existing Ford owners whose vehicles have MyFord Touch, Ford is enhancing their premiere technology. An update is coming out for existing MyFord Touch customers and on new 2013 Ford models.

MyFord Touch is a “driver connect technology”, that also harnesses the power of SYNC, to connect a driver to the rest of the world. In vehicles equipped with MyFord Touch, drivers use a combination of touch controls and voice commands to control their vehicle’s system as they drive.

In customer clinics held by Ford, customers divulged to Ford engineers how they felt about the MyFord Touch system. Ford learned that while the technology was a key reason behind their purchasing decision, customers still had suggestions of ways the system could be improved. Customers revealed that what appealed to them about the technology were features such as the touch-screen, steering wheel controls and voice commands. In the clinics, Ford learned that customers wanted simpler graphics and controls as well as faster responses from the touch-screen, making the system easier to use.

So rather than dismissing their customers’ complaints, Ford decided to make some changes to MyFord Touch. The newly updated system will be available on the 2013 Ford Escape, Flex and Taurus. Here are some things Ford owners can expect from the update:

-Larger, bolder fonts on the dashboard screen (some fonts as much as 40% larger)
-Consistent design on all screens
-Low-priority images being removed to take away from the screen looking cluttered
-High-use controls relocated closer to the driver’s reach
-Faster touch-screen and voice recognition response time (at least twice as fast as those in current MyFord Touch systems)
-Improved phone and tablet compatibility
-View Ford Motor Company’s Press Release to see more upgrade enhancements

The update will also be available to current owners of 2011 and 2012 models of the Ford Explorer and Edge and the 2012 Ford Focus, that are equipped with MyFord Touch. MyLincoln Touch systems will also be able to download the update; so owners of the 2011 and 2012 Lincoln MKX will be included as well. In the next few months, owners of these vehicles will be mailed a USB flash drive to install the system update. To install the update, all owners need to do is plug the flash drive in the MyFord Touch Media Hub USB port and the download will happen immediately. Customers can also schedule an appointment with their Ford dealer to have the update completed. As this update comes out, our service department will be ready to assist all of our customers.

For more information about the MyFord Touch enhancements, you can visit syncmyride.com .

What is this barcode on my window sticker?

2011-10-28T12:07:00.000-07:00

There’s something new appearing on Ford dealers’ lots! Ford’s Digital Marketing team has been working with FordDirect to create more consumer-friendly window stickers. Now all new 2012 Ford and Lincoln vehicles will have enhanced window stickers. One of the major changes to the new window stickers is the addition of a QR code.

A QR code (quick response code) is a 2d barcode that can be scanned by a smartphone for specific marketing purposes. Once scanned by a mobile device, a QR code can take the consumer to a mobile website, coupon, enter them in a sweepstakes and more. Most smartphones have several apps that can be downloaded for free to give the user the ability to scan.

On the new window stickers, the QR codes will appear on the bottom right corner. Below is a sample window sticker of a Ford Fusion Hybrid. Do you see the QR code?

Once the QR code is scanned, the customer will be taken to a mobile website which will display information specific to that particular vehicle they are standing in front of. We tested the QR code out on a new 2012 Ford Focus that we have on our lot. After I scanned it with my QR code reader app on my iPhone, I was brought to a mobile website and this was the first screen.

The website actually continued on if you scrolled down so here are a couple more shots of the first screen.

Once on the site, you can see the features on that vehicle, share the vehicle information, request a price quote, or search for similar vehicles on the lot.

Today, everything is driven by technology. Customers literally can access information by the touch of one button. These QR codes on the window stickers will not only be beneficial to customers, but also to dealerships. If a customer is really excited about their new car, they may decide to share their vehicle’s mobile website with a friend or family member. This will help spread the word about the dealership, creating even more excitement and floor traffic.

Do you think existing and potential Ford buyers will use QR to help in their research process? Would you?

Ford Keeps Customers Coming Back

2011-10-20T08:23:00.000-07:00

How did Ford become the best-selling brand in America? One way is by keeping their existing customers in a Ford model. Loyal and repeat buyers are the core to success for any dealership and automobile manufacturer. According to a recent report released by Forbes and Experian Automotive , Ford has the second largest percent of loyal buyers. According to the data, 46.5 percent of Ford’s sales are from repeat buyers.

While Ford was not number one overall, the automaker still dominated the Top Ten Most Brand-Loyal models . Out of the top ten cars that were ranked as having the most brand-loyal buyers, i.e. had previously owned another Ford model, six were Ford models. Ford’s top six brand-loyal models are:

1. Ford Fiesta:
63% of all Ford Fiestas were purchased by brand-loyal Ford owners

2. Ford Fusion:
61% of all recent Ford Fusion buyers remained loyal to the Ford brand

3. Ford Flex: 58%

4. Ford Edge: 58%

5. Ford Taurus: 56%

6. Ford Focus: 54%

With Ford continually expanding their four core initiatives (Drive quality, Drive green, Drive safe, and Drive smart) it really isn’t a surprise that customers who purchase a Ford, fall in love with the brand and vow to never drive anything else .

If you currently are driving a Ford, can you see yourself driving any other brand in the future?

Ford's Big Tire and Brake Event

2011-10-10T10:32:00.000-07:00

Save big on vehicle maintenance during Ford’s Big Tire and Brake Event! What better time than before the winter season arrives is there to purchase new tires and brakes? During the sale, if you buy four tires (Goodyear, Dunlop, Continental, Hankook, Pirelli and Yokohama), you will get a $100 rebate. There is also a $40 rebate for a complete Motorcraft brake service on front or rear axles.

If you need to find out when your tires and brakes should be inspected and when they should be replaced, please give one of our knowledgeable service advisors a call. They will be happy to answer your questions and set up an appointment for any service you may need.

For more information about our service department or to make an appointment, visit www.murphy-carsservice.com or call 610-494-8800.

Ford's Box Tops for Education Program

2011-10-07T09:57:00.000-07:00

Help Drive Dollars to a School of Your Choice!

Since 1996, General Mills Box Tops for Education program has helped America’s K-8 schools earn over $400 million. Consumers earn cash for their designated school by clipping Box Tops coupons or shopping online from hundreds of participating products and merchants.

At Ford we know it takes dedication and dollars to support school activities that give students more opportunities to learn. That's why we’ve become the first automaker to team up with Box Tops. We’ve created FordDrivesBoxTops.com, a unique website designed to enable consumers to earn cash for their designated schools in a variety of ways by engaging with Ford’s products. The program will run now through December 1, 2011.

Ford is providing consumers’ three ways to earn cash for their local schools:
• Earn 250 Box Tops with the purchase of any new Ford vehicle.
• Earn 10 Box Tops when you request a Ford vehicle brochure.
• Earn 5 Box Tops for each Ford video you watch – up to 25 Box Tops total if you watch all five videos available.

With any new Ford vehicle purchase and/or brochure request, customers will receive a code in the mail to redeem at FordDrivesBoxTops.com to earn eBox Tops for their schools. All codes MUST be redeemed by 3/31/12 to earn allocated Box Tops.

We’re also giving away 250,000 Box Tops in the Ford Drives Box Tops Sweepstakes. Consumers will automatically be entered for a chance to win one of several prize amounts each time they log on to www.FordDrivesBoxTops.com. Consumers will have the ability to share the sweepstakes with friends to earn more entries.

Columbus Day Sale at Murphy Ford

2011-10-07T08:22:00.000-07:00

This Columbus Day weekend, stop into Murphy Ford and you will discover your best deal! Also, for every new vehicle sold throughout the month of October, Murphy Ford will make a donation in the fight against breast cancer in honor of National Breast Cancer Awareness Month.

Murphy Ford Fights Against Breast Cancer

2011-09-30T09:19:00.000-07:00

Tomorrow kicks off the start of Murphy Ford’s Pursuit of the Cure to breast cancer. October is National Breast Cancer Awareness Month (NBCAM). Ford Motor Company is a 17 year national sponsor of the Susan G. Komen Race for the Cure. Ford has raised over $110 million for the cause and more than 75,000 Ford Employees have participated in the Race for the Cure. Ford created the Warriors in Pink program to help spread awareness and to tell the stories of those impacted by the disease.

At Murphy Ford, we want to do our part to help in the fight against breast cancer. Throughout the month of October, we will be donating to breast cancer research for every new vehicle sold. Our employees will wear pink on select days to help spread awareness.

Without a cure, 1 in 8 women will continue to be diagnosed with breast cancer. We realize how serious this disease is and are proud to be able to add to the millions of people who fight for this cause.

For more information about breast cancer, early detection, symptoms, etc., please visit www.komen.org .

For more information about Ford Motor Company and the Warriors in Pink please visit www.fordcares.com .

Drive It First EcoBoost Tour: 2012 Edge and 2012 Explorer

2011-09-20T07:24:00.000-07:00

The 2012 Explorer and Edge “Drive It First” EcoBoost Tour is coming to our area! Be one of the first people to test drive the all-new 2.0L EcoBoost engine on a 2012 Ford Explorer or a 2012 Ford Edge.

Consumers can get a jump start at experiencing the latest in vehicle technologies by attending this tour. At the event, participants will be able to drive a 2012 Explorer or 2012 Edge with the new 2.0L EcoBoost engine, compete in challenges, register for prizes, interact with the MyFord Touch display and much more. There will even be snacks and beverages provided. And the best part, it is completely FREE!

When: Friday September 30th, 2011
Where: Oxford Valley Mall
2300 East Lincoln Highway
Langhorne, PA 19047
What Time: 9:00am-4:30pm
Register Here

You can sign up to come anytime on the 30th between 9:00am and 4:30pm. Once at the location, to participate in all the activities expects to spend about 1 hour to 1.5 hours.

You can register for the event online or you can just show up. However, by pre-registering, you can ensure that you will get into the event quickly. You will also be given the opportunity to win a free 2012 Edge or Explorer.

The only driving regulation to the event is that you must be at least 18 years old and have in your possession a valid driver’s license.

This is a great opportunity to get behind the wheel of a 2.0L EcoBoost vehicle. The “Drive It First” Tour is also the same opportunity dealer personnel get to test drive the vehicles so you will be ahead of the game. Register today and we hope to see you at the event!

Frito Lay Philadelphia Golf Outing

2011-09-15T10:39:00.000-07:00

Murphy Ford is a Proud Sponsor of the
First Annual Frito Lay Philadelphia Golf Outing!

All proceeds from this event will be donated to Light the Night and Autism Speaks. Light the Night is an organization that funds lifesaving research and support for people battling cancer. Autism Speaks is the nation’s largest autism science and advocacy organization and is dedicated to funding research into the causes, prevention, treatments and a cure for autism. Below you will find the information on how you can participate in this event.

These are both great causes so come out and show your support!

Built Ford Tough Sales Event

2011-09-13T08:22:00.000-07:00

Ford F-Series is America’s #1 selling trucks for 34 years running. Whatever you need to get the job done, you can count on a Built Ford Tough truck. Get ‘em rigged right, and they haul more, tow more and do more than other trucks. And right now, you save more!

During our Built Ford Tough Sales Event you can get 0% APR financing for 60 months plus $1,000 trade assist cash towards an F-150 , Super Duty or Ranger *. Talk about your payload. Don’t get knocked out of a great deal. Hurry in for our Built Ford Tough Event before the bell rings.

*You must finance through Ford Motor Company credit to receive 0%/60 months. Not all buyers will qualify. Some trucks may be excluded from the event. Not valid on previous purchases. Please see dealer for complete details.

Ford's Labor Day Sale Has Been Extended!

2011-09-08T10:11:00.000-07:00

Due to Hurricane Irene, Ford Motor Company has announced that they are extending their Labor Day incentives and rebates until Monday, September 12th.

From now until next Monday (9/12/11), get into a brand new Ford with No Money Down, No Interest for Five Years, and No Payments for Three Months. Plus $1,000 in Bonus Cash.*

If you weren’t able to make it out because of the severe weather, now you have a chance! And if you weren’t planning on stopping in for the event but were thinking about possibly purchasing a new car, this is the best time to do so. With 2012 model vehicles continuing to be released, we are greatly discounting our 2011 models. Combined with our discounts and Ford’s rebates, now is the perfect time to get into one of America’s Best Selling vehicles.

Ford Motor Company also just announced that they are offering Disaster Relief Bonus Cash. From now until October 3rd, customers who have experienced loss or damage to their car, truck, or SUV as a result of Hurricane Irene are eligible for this incentive. Customers must present a copy of their insurance claim form indicating vehicle damage (occurring between 8/25/11-8/31/11) from the recent severe weather conditions.**

If you have any questions about the Labor Day Sales Event or about the Disaster Relief Bonus Cash, please give us a call. You can also view our inventory online at www.murphy-cars.com .

*Offer only available on select Ford models. Must finance through Ford Motor Credit. Not all buyers will qualify for Ford Credit financing. Ford Credit Bonus Cash requires Ford Credit financing. Not all buyers will qualify. Residency Restrictions may apply. **Disaster Relief Bonus Cash is only being offered in the Boston, Charlotte, New York, Philadelphia, and Washington D.C. areas. Most new 2011-2012 models qualify. See dealer for a complete list. Take new retail delivery from dealer stock by 9/12/11. See dealer for qualifications and complete details. Not valid on previous purchases.

Ford to Keep Fans Engaged with the New Focus ST

2011-09-02T14:30:00.000-07:00

Back in October of 2010, Ford Motor Company debuted the New Ford Focus ST at the Paris Motor Show. Flash forward to September 2011 and Ford enthusiasts are still anxiously awaiting news about the Focus ST. The Focus ST, which will be Ford’s first global high performance vehicle, is scheduled to hit the international market in 2012.

There have been many enhancements to the new Focus ST. Even though this is the first Focus ST that will be available globally, it is actually not a new model for Ford. This is actually the third generation of the ST model. One thing that is different on this model will be the new 2.0 Liter EcoBoost four-cylinder engine with 250 PS (246 hp). Ford is making sure that they are perfecting the “muscular sports performance” down to the sound of the engine. The Focus ST will handle better than ever because of the new Torch Vectoring System and Electric Power Assisted Steering System (EPAS). The ST’s exterior was also redesigned to match the high-performance capability Ford is aiming to achieve. One striking new sport design is the one-piece trapezoidal grille in the front of the vehicle. On this grill you will also find a red ST badge. Visit Ford’s website to see a more in depth description of the new design, performance capability, and technology.

In an effort to keep their fans updated with the progress and development of the Focus ST, Ford has announced that they will share exclusive reports on the Ford Focus Facebook page . On their page, Ford will post videos, photos, and stories showing the different stages of the vehicle’s development. Jost Capito, Ford’s Director of Global Performance Vehicles states “…social media gives us a rare opportunity to show enthusiasts how this car is progressing, gives insight into its technologies and builds excitement in this community”. Ford is certainly a brand leader when it comes to their social media strategy, so it will be interesting to see how this campaign turns out.

Are you already a Facebook fan of the Ford Focus page? Will you follow the Focus ST on its journey to the worldwide market?

If you also want exclusive content and updates from Murphy Ford, become our fan on our Facebook page .

Ford Labor Day Sales Event

2011-08-30T06:22:00.000-07:00

For some of the best savings on a new Ford, be sure to stop in to Murphy Ford from now until September 5th for our Labor Day Sales Event. We value how hard our customers work. During our sale you can purchase a new Ford with No Money Down*, No Interest for 5 Years*, and No Payments for 3 months*. Plus, you can receive $1,000 Bonus Cash on select Ford Models.

If you are looking to purchase a 2011 Ford Edge , this is absolutely the BEST time to do so. Ford is offering up to $3,500 in rebates if you are looking to purchase the Edge. You can also lease a new Edge for as low at $199 a month for 24 months.

That is not all. If you are looking for something less expensive or just would like to own a later model vehicle, we can help you out with that too. We are having a massive inventory reduction sale on pre-owned vehicles. Several of our vehicles are actually selling under Kelley Blue Book value. No reasonable offer for a vehicle on our lot will be refused. We are also paying top dollar for late model trade-ins. Before you purchase, you can view a vehicle history report of any vehicle in our inventory for free.

We realize that our customers work hard for their money and that is why we will work hard for you. We are proud to offer Ford vehicles to our region. Ford Motor Company and their hard workers helped build and shape America. For this reason, it is not surprising that Ford is America’s Best Selling Brand. No matter what your automotive needs, stop in to Murphy Ford and let us help you!

*Offer only available on select Ford models. Must finance through Ford Motor Credit. Not all buyers will qualify for Ford Credit financing. 60 payments paid over 62 months at $16.67 per monthly payment per $1,000 financed regardless of down payment. Ford Credit Bonus Cash requires Ford Credit financing. Not all buyers will qualify.

What does Silver Alert mean?

2011-08-25T13:41:00.000-07:00

Have you ever driven anyway and noticed one of those electronic highway signs that flash news and traffic updates? Have you ever seen one of those signs flash “Silver Alert” and wonder ‘What in the world does that mean’? That was my reaction this morning when driving into work. I was driving to Murphy Ford and on I-295 South I noticed that message. I will admit before I Googled the phrase, I had no idea what it meant. Now I am happy to report what I have learned.

A Silver Alert is a public notification program in which law enforcement officials issue and broadcast public notices when an adult (usually seniors) with cognitive disorders, such as Alzheimer’s, goes missing. The alerts are announced using several different mediums including television, radio, and electronic highway signs. Although this is a highly adopted system, this is not a national program like an Amber Alert. An Amber Alert is a similar alert system that is enacted when a child 17 years of age or younger is believed to have been abducted.

Currently, 29 states have Silver Alert or similar programs in place (one of them being NJ). Although Pennsylvania does not have an official Silver Alert program in place, earlier this year the Missing Endangered Person Advisory System (MEPAS) was created. Unlike the Silver Alert, this system does not just limit alerts to older adults. Warnings will also be issued if young children wander away from their guardian(s). The Pennsylvania State Police are responsible for developing and operating this program.

So now if you’re driving and you see these messages, hopefully you will remember what they mean and act on them. Do you think that the Silver Alert or the MEPAS are effective systems?

Check out this article from 6 ABC Action News about how Silver Alert helped locate a missing 75-year old woman.

2012 Ford Vehicle Model Year Update: Part 2

2011-08-24T11:06:00.000-07:00

This is the second installment of our 2012 Ford Vehicle Model Year Update (Part 1). Part two will feature the 2012 Transit Connect and the 2012Ford Escape.

2012 Transit Connect

With the comfort of a car and the utility of a truck, the Ford Transit Connect is the perfect vehicle for small businesses. Ford classifies the Transit Connect into three different categories: efficiency, capability and versatility. While Ford has not announced when the 2012 Transit Connect
will be available, we will be sure to let you know as soon as we get them in stock. Here is what you will find new in the 2012 Transit Connect:

•AdvanceTrac with RSC (Roll Stability Control) is now standard on all wagons and vans:
    -The roll motion sensor helps to keep the tires stable and on the ground to reduce sliding
•Taxi Package:
    -Cloth seating surfaces now available
    -Optional blower kit
•Best in Class Fuel Economy of any Cargo Van:
    -21 mpg city/27 mpg hwy (van)
    -22 mpg city/27 mpg hwy (wagon)
•Ample Cargo Space:
    -129.6 cubic ft. (van)
    -118.7 cubic ft. (wagon w/the 2nd –row seat folded)
    -78.4 cubic ft. (wagon behind the 2nd row seat)
•Payload Capacity:
    -Up to 1,6000 lbs
    -GVWR (Gross vehicle weight ratings)
    -Wagon: 4,965 lbs
    -Van: 5,005 lbs
•Vertical Cargo Walls and Bulk Heads with bins & upfits available to mix and match
•Customized Graphics for Business Needs. Visit fordcommericalgraphics.com

2012 Ford Escape

The Ford Escape is the most fuel efficient SUV in Ford’s product line. Since the Mercury Mariner is no longer in production, the Escape is the perfect fit for current Mariner owners looking to get into a new vehicle. The 2012 Ford Escape is already on our lot and waiting to be test driven. Here is what you will find new in the 2012 Ford Escape:

•EPA est. 23 mpg city/28 mpg hwy
•2 New Exterior Colors:
    -Black
    -Toreador Red Metallic
•Escape Hybrid-Best Fuel Economy of any SUV in America (2011 EPA-estimated 34 mpg city/31 mpg hwy
•Optional 17” Chrome Wheels
•3,500 lb towing capacity

2012 Ford Vehicle Model Year Update: Part 1

2011-08-19T11:40:00.000-07:00

It’s that time again! No, actually I am not referring to Back to School season. I am referring to the flood of 2012 Ford model year vehicles released on the market and Model End Clearance Sales. When customers hear “Model End Clearance Sale”, they usually associate it as the best time to purchase a new vehicle. With the excitement and frenzy of trying to scoop up the remaining current model year vehicles (which usually have generous discounts and/or rebates), the features of the next model year can be overlooked. In this post, I will outline everything you need to know about the new 2012 Ford Fiesta, Transit Connect, Escape, Taurus and Flex. Part one will include the Fiesta, Taurus, and Flex.

2012 Ford Fiesta

Even though the Ford Fiesta was first introduced in 2011, the car is already a customer favorite. For many younger buyers, this car is the perfect choice given the technology and attractive price. With the success of the Fiesta, it is no surprise Ford wanted to try and improve the vehicle even more. The 2012 Ford Fiesta has not arrived at our dealership but we are expecting it very soon. Here is what you will find new in the 2012 Ford Fiesta:

• 4 New Exterior Colors:
    -Blue Candy Metallic w/ tinted clear coat
    -Violet Gray Metallic
    -Race Red
    -Black
• 2 New Interior Styling Packages:
    -Two-toned black and race red leather
    -Two-toned black and oxford white leather
    -Fiesta logo on seats with contrast stitching
• Premium Sport Appearance Package:
    -This package includes black mirrors, black grill surrounds,     black headlamp surrounds, black LED auxiliary lamp     surrounds, and polished aluminum wheels
• Fuel Efficiency:
    -The Fiesta SE w/SFE can achieve up to 40 mpg hwy/29 mpg city

2012 Ford Taurus

The Ford Taurus is Ford’s largest full-size sedan and it is also the IIHS’ Top Safety Pick for 2011. The Taurus’ design has seen some changes over the years. Ford is trying to appeal to a younger demographic while still having the familiarity that older generations have grown to love. The 2012 Ford Taurus is already available at our dealership. Here is what you will find in the new 2012 Ford Taurus.

• Integrated Blind Spot Exterior Mirrors are Standard
• 4 New Exterior Colors:
    -Ginger Ale Metallic
    -Dark Blue Pearl Metallic
    -Cinnamon Metallic
    -Black
• Adaptive Cruise Control
• Collision Warning with Brake Support
• BLISS
• Push Button Start
• 102.2 cubic ft. of passenger volume
• 20.1 cubic ft. of cargo capacity

2012 Ford Flex

The Ford Flex is truly a unique crossover. This vehicle has a sleek look and can fit 6-7 passengers. Again, we haven’t heard from Ford when the 2012 model will be available. Once they do arrive, here is what you will find new in the 2012 Ford Flex:

• 5 New Exterior Colors:
    -Black
    -Cinnamon Metallic
    -Dark Blue Pearl Metallic
    -Ginger Ale Metallic
    -Mineral Gray Metallic
• One Touch Powerfold & Tumble 3rd-row seat w/ tailgate feature (only available on series equipment groups)
• Best in Class for 2nd –Row Leg Room
• 3.5 L EcoBoost V6 engine

Favorite Car on the Lot Series

2011-08-17T13:11:00.000-07:00

In a series of videos, get to know which cars on the lot at Murphy Ford are some of the employees' favorites.

In this first video, see which car Sales Consultant LaShinda Clark likes best and why. Here is a hint, it starts with Lincoln and ends with a "s".

See more of our videos at our YouTube channel

How are Highways Numbered?

2011-08-12T14:15:00.001-07:00

Do you ever wonder how the state and interstate highways are numbered? As I was driving into work today I got to thinking, why the 95 in I-95 or the 295 in I-295? I remember learning about a national system of highways in school but couldn’t remember the specifics about how the numbers were chosen. Are they chronological? Are they random? Do the numbers actually mean anything? These questions inspired today’s post.

Brief History

What we know today as the interstate system in North America actually dates back to 1930’s. Before then, there were no federal funded transcontinental roads. Instead of the Federal Highway Administration (FHWA), there was an organization known as the Bureau of Public Roads (BPR). In the late 1930’s the BPR conducted a study which showed that using toll networks for national highways would not be feasible and recommended that a toll-free network be constructed. There were several legislative acts after this that called for the construction of national highways but none of them provided funding. The funding problem was solved when President Dwight D. Eisenhower enacted Federal-Aid Highway Act of 1956. The interstate system was originally called The National System of Interstate and Defense Highways. It has since been changed to the Dwight D. Eisenhower System of Interstate and Defense Highways.

What do the Numbers Mean?

When The Federal-Aid Highway Act of 1956 was enacted, construction and spending standards were developed. Part of what Congress had to figure out was how to actually name and keep track of each of the highways. Basically the numbers break down like this:

For Interstates:

Odd numbered interstates run north to south
-Lower numbered interstates are in the west (ex. I-15 running from CA to MT)
-Higher numbered interstates are in the east (ex. I-95 running from ME to FL)

Even numbered interstates run east to west
-Lower numbered interstates are in the south (ex. I-10 running from CA to FL)
-Higher numbered interstates are in the north (ex. I-90 running from WA to MA)

For Routes/U.S. Highways:

Odd numbered routes run north to south
-Lower numbered routes are in the east (ex. Route 9 running from CA to WA)
-Higher numbered routes are in the west (ex. Route 99 running from DE to Canada)

Even numbered routes run east to west
-Lower numbered routes are in the north (ex. Route 22 running from OH to NJ)
-Higher numbered routes are in the south (ex. Route 66 running from CA to IL)

Local Numbers

If you live in the tri-state area (PA, NJ, and DE) you are probably familiar with I-95, I-295 and Route 322. I-95 is a main interstate and it is also the longest north and south running route. I-295 is considered to be an “auxiliary route”. This is also known as a bypass because it branches off of I-95 but eventually connects back to it. 322 is actually a spur of Route 22. What this means is that Route 322 acts as a branch onto another road but does not usually reconnect with the major interstate. Majority of the time you can tell the difference between a spur and a bypass because of what the first digit is in a three digit highway; spurs are usually odd and bypasses are usually even.

There is actually much more information available about the highway systems in general. Hopefully this post made sense of some of the numbers you see every day while on the road. If you would like to learn more, please check out some of the resources below that I used while writing this article.

Federal Highway Administration

How Stuff Works

This blog post was written by Kelly Woods for Murphy Ford

Ford Partners with SunPower for Focus Electric Green Initiative

2011-08-11T13:16:00.000-07:00

Recently it has been announced that Ford Motor Company and SunPower Corp have partnered together to help further Ford’s ‘Drive Green for Life’ program. As we have previously reported, Ford has created an electrification strategy that involves introducing five electric vehicles to the North American market by 2013. Ford’s partnership with SunPower important for future Focus Electric owners.

By teaming up with SunPower, Ford will be able to offer Focus Electric owners a solution for energy consumed while charging their vehicle. SunPower Corp. specializes in designing and manufacturing solar panels systems. SunPower has developed a solar panel rooftop system specifically for Ford Focus Electric owners that will generate over 3,000 kilowatt hours of electricity every year (accommodating owners who drive roughly 12,000 miles per year). This will provide owners with “enough renewable energy production to offset the energy used for charging.” This will then reduce the total cost incurred to a Ford Electric owner.

When the Focus Electric is introduced to the first 19 test markets in North America later this year, SunPower will be ready. SunPower has over 400 qualified dealers that are hand picked and trained to sell and install the solar panel systems. Car dealerships will notify local SunPower dealers to set up the installation process with customers.

Customers looking forward to the C-Max Energi’s release will be happy to know that the plug-in hybrid will be compatible with the solar panels.

What do you think of this partnership? Do you think many Focus Electric owners will take advantage of this technology?

This Ford Motor Company update has been provided by Murphy Ford Lincoln

Lincoln Exclusive Summer Sales Event

2011-08-04T10:57:00.000-07:00

Join Us For Our LINCOLN SUMMER EXCLUSIVE SALES EVENT

Right Now You’ll Find:
- Attractive Leases on Every LINCOLN
- 0% APR for 60 months**
- Rebates & Dealer Savings up to $4,000*** on a new LINCOLN

It’s a Limited Time Engagement with Special Offers,
But Only if You HURRY in to Murphy Ford Lincoln

Expect nothing less from this SMART LUXURY Brand!

**0% APR for 60 months is available on the 2011 Lincoln MKS, MKZ, MKT, and Navigator. ***$4,000 rebates are available on the 2011 MKT in lieu of 0%/60. See dealer for qualifications and complete details. For all offers, take delivery by 9/6/11.

First Annual Cash and Carry Sale

2011-07-26T11:54:00.000-07:00

Join us for our first Annual Cash & Carry Sales Event. Pre-Owned Vehicle Manager, Bruce Woods, says this is a rare opportunity to take advantage of a large selection of pre-owned vehicles priced as low as $3,000 and nothing over $10,990. Due to a tremendous volume of local trades, we are over-stocked with quality, low-priced pre-owned vehicles. Everything from small compacts to large SUVs will be offered in this sale.

Buying your new car has never been easier. All vehicles will be priced for quick sale. Terms of sale will be cash, bank check, or certified check. Financing will be available to only those customers with preferred credit rating. No dealers will be allowed to attend this event.

Be sure to come out and view our selection. Murphy Ford Lincoln is making these vehicles available to the public because we know that while not everyone can afford a new car, they still deserve to drive a high quality ride. This Thursday (28th), Friday (29th) and Saturday (30th) only, become a part of Murphy Ford Lincoln history.

2011-07-25T20:17:00.001-07:00

Poor John, Ford Marketing Specialist (@focusjohn) needs our support. Y'all should follow him and Like his page. And go watch his video too. http://t.co/gRgfpP2

Driving Tips for Hot Weather

2011-07-22T13:05:00.000-07:00

We are now right in the middle of summer and are experiencing some record-breaking temperatures. Even though you might not be making a lengthy trip to the beach, chances are you will still need to operate a vehicle on some brutally hot days. Like in any extreme weather, you want to make sure that you and your vehicle are prepared for the road. Below are some very important tips that will ensure a safe driving experience.

• Check your vehicle’s fluids: Make sure that your oil, coolant and brake fluid levels are all where they should be. Fill up if necessary and it isn’t a bad idea to keep some extra coolant in the car.
• Check your tire pressure: Your tire pressure should match that of your vehicle manufacturer’s recommended level.
• Check your battery: Before the summer season, it would be a good idea to go to your local dealer or service center and have your battery tested.
• Don’t speed…too much: Some people naturally drive with a heavy foot and aren’t afraid to go over the speed limit. However, driving at high speeds should really be limited as it places a great amount of stress on the vehicle’s tires, engine, etc. In extreme heat, you are better off sticking to the speed limit.
• Take care of yourself: As the driver, you want to make sure that you are taking brakes during long drives. It is also imperative that you stay hydrated. For longer rides, pack a cooler filled with water or Gatorade.
• Take care of your loved ones: This may be a no-brainer to most people, but you hear about it on the news all time; don’t leave children and pets in parked cars.
• Cover hot seats: If your car has been sitting in the sun and you have leather seats, we all know how uncomfortable it is to actually sit down and drive. Keep some towels in your trunk to place over your seats to reduce your chances of getting burned. Watch out for the metal buckles too!
• Carry a fully charged phone: If your car overheats, breaks down or if you have any other emergency, you want to make sure that you will be able to call for help and assistance.
• Don’t jump right in: If at all possible, let your car run for ten minutes before getting in. If you have a remote start, take full advantage of it. If not, just turn your car on and open your windows.

During those scorching summer days don’t be afraid to take a ride. Just take the proper precautions and follow these tips.

Buy American Sell-A-Bration

2011-07-18T11:12:00.000-07:00

Join us at Murphy Ford Lincoln this Thursday, Friday and Saturday for our Buy American Sell-A-Bration. Just for stopping in, you get a chance to putt for $100 with the opportunity to putt for up to $3,100. You will also be entered into a raffle to win a Philadelphia Phillies tailgate package. The package includes a pop-up Phillies canopy, two folding chairs, a small cooler, grill and BBQ utensils. The raffle winner will be chosen Saturday night. You must be present to win.

Pre-register for this event on www.verifymycode.com and use code G3191.

We look forward to seeing everyone! If you have any questions about the event, please do not hesitate to give us a call at 610-494-8800.

Ford Best Place to Be Sale

2011-07-08T07:49:00.000-07:00

So Where's the Best Place to Be This Summer?

The beach? The movies? On vacation? These are all good answers. But do you know what is an even better one? In a new Ford!

Ford is leading the way in technology, fuel economy, and quality and that can't be beat! Expect nothing less from the Best-Selling Brand in America!

Give Murphy Ford Lincoln a call to see what all the commotion is about! You won't regret it!

Ford Monitors Health and Wellness Via Vehicle Technology

2011-06-30T08:50:00.000-07:00

Ford Motor Company is always researching ways in which to better meet consumers’ needs. Amidst their research, Ford realized the demographic trend of a declining birthrate. This decline has been attributed to the economic downturn as well as a decline in fertility rates. Ford also understands that “for the first time, people age 65 and over soon will outnumber children under the age of 5.” This is because the Baby Boomer generation (someone born between 1946 and 1964) is just starting to hit the 65 and older age range. There are over 76 million Americans who fall into this demographic. Ford also cites that “by 2030 the number of people over 50 years old will surpass those under 20”.

With a significant portion of the population reaching the mid-adult to senior age group, Ford wants to make sure they are able to accommodate their customers’ needs throughout their life. Currently Ford Motor Company is working on several different enhancements to their vehicles that will help monitor health and wellness. Ford is currently developing technology that will monitor heart rate and heart activity, glucose levels, and pollen counts.

Seats That Monitor Heat Rates?

According to the National Institutes of Health, about 1.2 million people each year have heart attacks.* In an effort to try and monitor driver’s heart rates, Ford along with German research engineers, have produced a vehicle seat that measures the “heart’s electrical impulses and detects signs of irregularity”. These vitals are monitored by electrocardiograph technology sensors built into the seat. Even though this seat is still a prototype and not yet being mass-produced, Ford’s goal is that the technology will be able to warn drivers with heart conditions of impending problems or alert them of an upcoming heart attack.

Predicting Pollen Problems

Existing technology, Ford SYNC, will be used to monitor pollen counts as well as alert drivers of other allergens in the air. The Asthma and Allergy Foundation of America cites that about 60 million Americans suffer from asthma and allergy problems. “Along with providing voice control and audible alerts, Ford SYNC can display allergy information from the Allergy Alert app in the radio display area or center stack touch screen.” While it won’t eliminate pollen it will help make drivers more aware of the levels around them so they can take the appropriate measures to counteract it.

Driving With Diabetes

The American Diabetes Association states that 8.3% of the US population has diabetes. This is about 26 million adults and children. Diabetes is also one of the leading causes of death in the US. With these facts in mind, Ford wanted to develop a technology that allows drivers to monitor their glucose levels while they are traveling. A prototype system is already in place. Drivers who are diabetic will wear a glucose monitor that is able to connect via Bluetooth to Ford SYNC systems. SYNC will then be able to warn the driver on center stack displays and with audible alerts when blood glucose levels drop or are abnormal.

Do you think drivers with these health problems will take advantage of this technology Ford is working to produce?

What else would you like to see Ford do to improve on the health and wellness of drivers?

Ford Health and Wellness Information

Ford Aging Population Information

Murphy Ford Lincoln's Website

2012 Ford Focus Electric Pilot Launch Markets

2011-06-28T14:10:00.000-07:00

In our previous posts, we have talked about how Ford Motor Company plans to implement their electrification strategy for the future. Part of this plan involves the release of the 2012 Ford Focus Electric. This completely battery-powered vehicle will be released later this year. The Focus Electric will be introduced to 19 key markets in the pilot launch. These locations were chosen because of certain criteria such as:

-Zero emissions vehicle states
-Urban and heavy commuter areas
-High-household income markets
-Areas with government efforts that support the electrification infrastructure

The 19 pilot markets include Los Angeles, New York, Houston, and Washington, D.C. Below are all 19 areas chosen carefully by Ford.

The Ford Focus Electric is one of five cars that Ford Motor Company plans to have in its Electrified Vehicle line by 2012.

2011-06-27T17:56:00.001-07:00

No Rain, No Problem. Doug demos 2012 Focus Rain Sensing Wipers. http://ping.fm/bm4iO

Ford 4th of July Sales Event at Murphy Ford Lincoln

2011-06-25T09:37:00.000-07:00

Summer Driving Season is here and so is the Fourth of July Sales Event at Murphy Ford Lincoln.

Now through July 5th only, you can get into a brand new Ford with No Money Down, No Interest for Five Years, and No Payments until Fall.

Plus, right now get an extra $500 Fourth of July Bonus Cash on a great selection of our hottest selling models including the Ford Fusion and Ford Escape.

Visit our website or call us (610-494-8800) for more details and qualifications regarding this event!

What Does a Hybrid Vehicle Mean?

2011-06-22T08:51:00.000-07:00

With Ford's electric plans for the future, I thought it would be a good idea to break down some terminology that you may have already heard and will be hearing about in the upcoming months. Many people are probably already familiar with the phrase “hybrid vehicles”, but may not really understand what that really means. Ford currently has three different categories of electric vehicles which are hybrids, plug-in hybrids, and all-electric.

Hybrid Vehicles:

- A Hybrid vehicle combines the power of a traditional gasoline engine with the efficiency of a battery-powered electric motor. This helps to improve fuel economy because the vehicle is using a smaller, more efficient gasoline motor because of the electric motor.
- The battery of the electric motor is powered by regenerative braking. What this means is that when a vehicle is braking, kinetic energy is generated and then converted into electricity. Regenerative braking “captures over 90% of braking energy normally lost to heat due to friction” (Ford).
- The battery is also powered by the gasoline engine.
- An example of this kind of vehicle is the Ford Fusion Hybrid

Plug-In Hybrid Vehicles:

- A Plug-In Hybrid vehicle is very similar to how a hybrid vehicle runs and is designed. What makes the plug-in different is that it has a larger battery than a hybrid, which can then by re-charged by plugging into a normal household current. A plug-in hybrid also has the same capabilities of a regular hybrid in that it has on-board charging capabilities from regenerative braking and from the gasoline engine.
- The plug-in hybrid has a “greater range in full electric mode than a full hybrid, which helps reduce fuel consumption” (Ford).
- An example of this vehicle will be the all new Ford C-Max Energi .

All-Electric Vehicles:

- An All-Electric vehicle does not have a gasoline engine and is solely battery powered by an electric motor.
- These vehicles have a high voltage lithium-ion battery pack and can be recharged in a household current. However, separate vehicle charging stations are available to enable a faster charge.
- An example of this vehicle will be the all new 2012 Ford Focus Electric . “The powertrain provides 100% CO2-free driving, and will give Focus Electric an mpg equivalent competitive with other electric vehicles in the market” (Ford).

Ford plans to have five electric vehicles in the market by 2012. These vehicles are the Ford Focus Electric, Ford C-Max Hybrid, Ford C-Max Energi, Ford Transit Connect Electric, and one other vehicle that has yet to be revealed.

Ford's C-Max Hybrid and C-Max Energi Triples Electric Vehicle Production Plans

2011-06-14T11:14:00.000-07:00

Last week, Ford Motor Company announced their plans to manufacture more than 100,000 electric and hybrid vehicle models by 2013 for their North American markets, tripling their current production. The all new Ford C-Max, which was originally planned to be produced as gasoline engine as well as hybrid models, will now be solely produced as a hybrid. The C-Max, which was revealed at the 2011 Auto Show, was originally designed to hold seven passengers. With Ford’s new plans for this vehicle, the C-Max Hybrid will only have room for five. The C-Max is modeled after the new 2012 Ford Focus.

Along with the C-Max Hybrid, Ford also plans to release the C-Max Energi. The C-Max Energi is a plug-in hybrid. It features a “240-volt charging system, will be able to fully recharge faster than Chevy Volt and is being engineered to deliver more overall driving range than any other plug-in or extended range electric vehicle” (Ford). Both models of the C-Max are scheduled to be in production by 2012.

You may be wondering why Ford has decided to only produce electric versions of the C-Max when consumers are less willing to purchase more expensive vehicles. Ford will be able to keep prices competitive and possibly even lower than competitors such as the Chevrolet Volt or the Nissan Leaf. This is because Ford plans to design and engineer much of the hybrid’s system in house and in the U.S. “Ford said this year that it expects the cost of hybrid systems it begins offering next year will be 30 percent less expensive than the system that was introduced on the 2010 Ford Fusion .” Ford actually plans to have five “electrified” vehicles for North America by next year. These five vehicles include both models of the C-Max, the Transit Connect Electric, the Focus Electric (coming out later this year) and another vehicle that has not yet been announced.

The C-Max was actually first released in Europe in 2010. Ford states that the 2011 model is “leaving European dealer lots at twice the rate of last year’s model” (Ford). This makes Ford confident that the North American launch of both models will be a success.

What are your thoughts about the new C-Max Hybrid and Ford’s move to cancel production of models with a gasoline engine?

For more information about the C-Max Hybrid please visit

Ford Motor Company News

Automotive News

The 2012 Ford Focus is All Tuned In

2011-05-25T14:25:00.000-07:00

The 2012 Ford Focus is All Tuned In. Now you can be too.

Customers who purchase or lease a brand new 2012 Ford Focus from now until July 5th, will receive a $50 iTunes gift card by Ford Credit. With SIRIUS, SYNC, and MyFord Touch, the new Focus has everything you need to create the perfect driving experience. Ford knows their customers are technology savy and connected.

Ford also recognizes the importance of fuel efficiency. The 2012 Ford Focus maximizes fuel efficiency with features such as an aggressive deceleration fuel shut-off feature and the Super Fuel Economy (SFE) Package. The Focus SE with the SFE Package delivers up to 40 hwy mpg.

To learn more about the $50 iTunes gift card offer or to test drive a brand new 2012 Ford Focus, give Murphy Ford a call at 610-494-8800 or visit us online at www.murphy-cars.com

Ford Memorial Day Sales Event

2011-05-23T09:03:00.000-07:00

Come join us from now until May 31st for our Memorial Day Sales Event. Take advantage of No Money Down, No Interest for Five Years, No Payments until the end of Summer, and $500 in Memorial Day Bonus Cash! There is no better time to Swap Your Ride and get the quality vehicle you deserve!

Take a look at our inventory!

2011-05-16T21:26:00.001-07:00

All-New 2012 Focus with Active Park Assist is amazing (even if not voice-activated). http://ping.fm/UAY20

Swap Your Ride

2011-05-09T07:24:00.000-07:00

Ford Inventory

2011-04-28T07:20:00.001-07:00

Come in today for our Big Tire and Brake Sales Event and save $100 on the purchase of four name brand tires AND get our Low Price Tire Guarantee now through May 31, 2011.
http://ping.fm/vmzQt

2011-04-26T18:12:00.001-07:00

See how the all new 2012 Focus measures up against Civic and Elantra. http://ping.fm/I2GXb

3 Day Swap Your Ride Sales Event at Murphy Ford Lincoln

2011-04-25T11:17:00.000-07:00

This Thursday, Friday and Saturday be sure to stop into the dealership for our 3 Day Sales Event. Just for coming by you will receive a raffle ticket to win a Philadelphia Phillies Tailgate Package. You can also Putt to win up to $3,100!!! The winning raffle ticket will be drawn Saturday night. Be sure to pre-register for the event.

Register for Event

Murphy Ford Lincoln

2011-04-20T01:19:00.001-07:00

Take a test drive with Doug - http://ping.fm/T9KOD

Japan's Earthquake Affects Ford Motor Company

2011-04-15T14:49:00.000-07:00

It is an understatement to say that the earthquake on March 11th in Japan was devastating. The disaster has led to earth shattering ripple effects and problems are continually arising. Even though there is no threat to the public’s health, something as simple as milk is being affected because of the earthquake (low levels of radiation was found in milk samples taken from Washington and California).

Most people are aware that Toyota is having problems in their vehicle production due to a number of their parts plants being damaged. What they may not know is that Ford Motor Company is also being affected. A certain pigment call Xirallic, used in Ford’s color Tuxedo Black and certain shades of red, are produced in Japan. Because of the earthquake, the plant that produces the pigment was damaged and is now in shortage. As a result, Ford has asked dealers to limit orders of shades of black and red on vehicles like the F-150, Explorer, Navigator, MKS, etc. Ford is working with other suppliers to create an alternative for this pigment so production can continue.

Don’t be alarmed though! Murphy Ford Lincoln is aware of the situation. We currently have multiple models of the F-150, F-250, Taurus, Escape, Navigator, MKS, and MKX in stock in Tuxedo Black. If you are uncertain whether or not we have a vehicle in stock or its availability, please do not hesitate to contact us. We are only a phone call or mouse click away!

References:

MSNBC Article about Radiation levels in U.S. milk

Fox News Article about Ford

2011-04-12T11:16:00.001-07:00

See Doug demonstrate audible texting (as only Doug can) in the all new 2012 Focus. http://ping.fm/NNs6y

2012 Ford Focus Has Arrived!

2011-04-07T10:08:00.000-07:00

Start More Than a Car

Murphy Ford Lincoln has finally received our first shipment of the all new 2012 Ford Focus. This Focus has many new features, new techonology and even a new design. Check out some reasons why you got to have the new 2012 Focus!

Impressive Performance & Handling Features
- 2.0L I-4 Engine
- Active Grille Shutter
- SelectShift Capability
- Torque Vectoring Control & more
Maximizes Fuel Efficiency
- Aggressive Deceleration Fuel Shut-Off
- Super Fuel Economy Package(SFE)
- Up to 40 mpg Highway* & more
Loaded with Ford Technology
- Push-Button Start
- Active Park Assist
- Rear View Camera
- SYNC® with MyFord™
- SYNC® with MyFord Touch™
- Rain-Sensing Windshield Wipers
- Voice-Activated Navigation System
- SIRIUS®
- Capless Fuel Filter
- Wi-Fi Capability and more
All New Exterior Design
New & Improved Interior Features
- Ambient Lighting
- “Search Light” Functionality
- Style Packages & more
Protection Features
- Structural Enhancements
- AdvancTrac Electronic Stability Control
- Next-Generation Airbags
- Tire Pressure Monitoring System, & more
Model Lineup
- S
- SE
- SEL
- Titanium
Color Options
- Kona Blue
- White Platinum
- Ingot Silver
- Blue Candy
- Yellow Blaze
- *New* Frosted Glass
- Race Red
- Tuxedo Black
- Oxford White
- Sterling Gray
- Red Candy

Come check them out in person. Contact us at 610-494-8800

Murphy Ford Lincoln

*EPA-Estimated on a SE w/ SFE. All the features listed above are not available in all models.
See dealer for details. All information above is from the Ford Product Information Book.

2011-04-05T16:47:00.001-07:00

Watch Doug and learn about the interior of the 2012 Focus (also about the secrets of the human heart) http://ping.fm/h4gxm

Ford's Warriors in Pink Against Breast Cancer

2011-04-04T09:01:00.000-07:00

For seventeen years Ford Motor Company has been a proud sponsor of the Susan G. Komen Race for the Cure®. The Race for the Cure is a 5k run/walk and millions of people participate globally. The ultimate goal of the race is to build awareness for the disease and to raise money for research. The race also serves as means of support for those who have loved ones who are suffering, for survivors and for people who have passed away from breast cancer. It celebrates the lives of millions of women, men, and families who have been affected by the deadly disease. The Race for the Cure first started in 1983 in Dallas, Texas. Now more than 28 years later, the fight against breast cancer is still going strong.

Ford Motor Company is the only automotive National Sponsor of the event and has contributed over $110 million. Some other National Sponsors of the cause include Yoplait, Ask.com, Bank of America, American Airlines, New Balance and REMAX. Together, these sponsors annually fund over $12 million. Thousands of Ford employees and dealers participate in the Race for the Cure. Ford’s Warriors in Pink let participants share their stories about breast cancer on www.fordcares.com .

We encourage everyone to participate in the Race for the Cure. “Up to 75 percent of the net income from each domestic Affiliate Race stays in the local community to fund breast health education and breast cancer screening and treatment projects. A minimum of 25 percent…supports the Komen Race for the Cure Award and Research Grant Programs.”

Sunday, May 8th 2011 is the Philadelphia event. If you need more information or want to register for the race, you can call 215-238-8900 or you can email info@komenphiladelphia.org. For other race dates and location please visit Find a Race .

For more information please visit Susan G. Komen for the Cure and Ford Warriors in Pink

2011-04-01T14:07:00.001-07:00

Doug the Puppet, Official Spokesperson of the 2012 Ford Focus - http://ping.fm/m4kWt

2011-03-21T16:16:00.001-07:00

Enter Ford's Sweepstakes to Win a Ford Focus Vehicle or American Idol-Themed Trips to Los Angeles - http://ping.fm/HPN1u

Lincoln Ranked Most Dependable Brand by J.D. Power and Associates Study

2011-03-18T13:00:00.000-07:00

J.D. Power and Associates has announced that Lincoln has the highest score for vehicle long-term dependability amongst all vehicle brands in their 2011 U.S. Vehicle Dependability Study (VDS). Below is a summary of the press release the company issued regarding this report.

The respondents of the survey are consumers who own three-year old vehicles (2008 model-year). In the survey, the respondents (close to 44,000) were asked questions that would pin point any problems they have encountered with their vehicle within the past year. Problems were divided into eight categories with a total of 202 problems that respondents could indicate experiencing. This annual study began in 1990.

Ranking high in this study is very important to everyone involved in the automotive industry. According to J.D. Power and Associates, “perception of quality and dependability is the most influential factor in their (new shoppers) decision to purchase a specific vehicle model”. More and more, customers are looking for vehicles from brands that they can trust. More than 60% of consumers who are purchasing new vehicles “say reliability/durability is one of the most important factors in choosing a new vehicle”. Whether or not the customer’s car is perceived as dependable has an affect on whether or not a customer will purchase their vehicle from the same dealership again. It is also noteworthy to mention that if a customer is experiencing problems with their car, they are less willing to go back to the dealer for service work.

Lincoln was ranked as this year’s most dependable vehicle. Lincoln took first place with Lexus, Jaguar, and Porsche following behind in their respective positions. Even though Ford was not in the top five, the brand did rank higher than the industry average. Those ranking the lowest were MINI, Jeep, Land Rover and Dodge.

Ford Motor Company had many vehicles rank in the top three of their segments. The Lincoln MKZ ranked the highest in the Entry Premium Car segment and the Lincoln Navigator was the highest ranked in the Large Premium Crossover/SUV category. The Ford Fusion was the highest ranked in the Midsize Car segment. Some other winners for FMC was the Ford Edge, Ford F-150, Ford Mustang and Ford Taurus.

How important do you consider dependability when purchasing a new vehicle?

J.D. Power and Associates 2011 U.S. Vehicle Dependability Study

Lincoln Inventory

2011 Ford Fiesta Winner of About.com Reader's Choice Awards

2011-03-17T08:13:00.000-07:00

The winners of the 2011 About.com Car Reader’s Choice Awards have been announced. About.com had asked their readers to nominate and vote for which cars they thought were the best choice in five different categories. The categories were Best Family Car, Best Compact Car, Best Car for Teens, Best Car Under $16,000 and Best New or Redesigned Car for 2011.

We are proud to announce that the 2011 Ford Fiesta was the winner of Best Car for Teens. The Fiesta beat out the Kia Soul, Subaru Impreza and Honda Civic. The Ford Focus rounded out the top 5 but taking fifth place. About.com cites the reason why they believe the Fiesta won is because of its fuel efficiency and “cheeky attitude”.

The Fiesta also placed in a couple other categories. In the category of Best Compact Car, the Fiesta took second just behind the Mazda 3. In the category of Best Car Under $16,000, the Fiesta again came in second. The Mazda 2 took first.

With the Fiesta rated as best-in-class fuel economy averaging 29 city/40 highway MPG, it’s not hard to figure out why the Fiesta was a voter favorite. Now more than ever, rising fuel prices will impact customer’s buying decisions.

Perhaps next year, the 2012 Focus will be the new winner, dominating most of the categories.

Ford Fiesta

Conclusion and Summary of Focus Rally:America

2011-03-15T06:30:00.000-07:00

After five weeks, Ford’s Focus Rally: America has ended. All six teams traveled across the country in the all new fuel efficient 2012 Ford Focus while competing in challenges. This was the first interactive road rally of its kind. Followers at home were encouraged to pick a team to “follow” and help them with challenges. Followers had their own opportunities to earn points just like the 6 teams who were competing. Murphy Ford had chosen to follow the Red team. We played along online as well as watched the weekly episodes on Hulu as they aired. Below is a summary from where our last update left off, of what happened with the rest of the rally.

During week 3 of the rally, the teams traveled to Texas, New Mexico and Arizona. The teams competed in several exciting challenges, including one in Pleasant Valley, Arizona. This challenge involved one member of each team being strapped to an airplane and having to walk across the wing. The Yellow team captured their first win during the end of week 3 with a challenge on Route 66. At this point in the competition, the Red team was in first place.

By week 4, the teams had made it to Las Vegas. Their first challenge was two parts. The first part of the challenge was for each member of each team to perform a controlled “skyjump” from the 108th floor of the Stratosphere Tower. In the second part of the challenge, each team had to take a picture that capture the spirit of Vegas as well as have themselves and their Focus in the picture. Since the online followers were able to determine the winners of this challenge by ranking their favorites, it was suspected that strategic voting was taking place after the Yellow team was announced as the winner. Since the Yellow team was in last place, it would have been advantageous for the online followers to rank them high so that even if they did win the challenge, they would still not be a threat to the other teams. However the reason of why they won, the Yellow team came out on top.

After this challenge the teams drove to Jean, Nevada. Right in the middle of the Mojave Desert, the teams had just drive and stop when they though they had driven for a mile. The teams were not able to see out of their windows and whichever team was closest to a real mile would win. Because of the Red team’s prior racing experience, they were able to come in first. John and Carolyn, the Grey team, decided to try a different strategy. They reasoned that if they did not move at all, they would come in last place allowing themselves to participate in a point repo. After their point repo, the Red team was moved to last place.

The next stop for the teams was Squaw Valley, California. The teams competed in a challenge at the USA Ski Resort. During this challenge it was obvious the other teams considered the Red team a threat because they each tried to eliminate the Red team first, allowing the Blue team to win.

After this challenge, the rallyers were off to the House of Air in San Francisco. The Black team took first place while at the House of Air furthering pushing the Red team behind.

The Red team’s experience once again proved to be an asset to them while competing in Monterey, California. At Laguna Seca Raceway the teams had to drive in reverse in a coned off course while conquering four different weather stations. The Red team had the fastest navigating time so they finished in first place but this only moved them to fifth place in the overall ranking. After the challenge, the teams got to race a lap with either Tommy Kendall or Justin Bell. Both of these men are World Champion drivers.

The very last challenge for the teams took place in Mount Hermon, located just outside of Santa Cruz, CA. Because it was the last opportunity for the teams to earn points, this challenge was worth 200 points. During this challenge, the teams had to tackle an intricate ropes course while answering trivia questions about the previous challenges that had completed. The teams would earn points based off of their completion speed as well as their correct answers to the questions.

After the challenge was over, the teams traveled to one last destination; Seabright Beach. At this point, even though the rally challenges were over, the teams did have one more opportunity to win a brand new Ford Focus for one of their followers. The Silver team’s follower won the car and because the Silver team’s follower won, Margot and Jeff were given $10,000 cash.

It was now time for the moment the teams and America was waiting for; the announcement of the winner. The first and second place teams were only separated by 60 points. The Grey team, John and Carolyn, were the overall winners with the Blue team in second. The Red team finished in 5th place. The Red team really believed that they were at a disadvantage because they fell victim of the point repo three times. They were the team with the most followers at over 9,200.

The final Leader Board:

The most interesting part of the rally for the at home followers was the opportunity to engage with the team we were following. After you had logged into focusrally.com, you were able to watch your team’s live feed from their Focus as they were driving. Our team was answering questions sent in via Twitter. Murphy actually submitted a question asking what was the best concert both Matt and Brittany had ever been to. They actually answered the question on their live feed and we were able to witness it. The fact that this was all filmed and executed in real time was a great way to have the at home followers feel like they too were competing in the rally. It was a really fun experience and hopefully Ford will expand the rally to other countries or considering hosting another one in America featuring another vehicle.

Murphy Ford Lincoln

Focus Rally:America Website

Episode on Hulu

2011-03-14T16:23:00.001-07:00

Edmunds compares Chevy Cruze LTZ vs. 2012 Ford Focus and says, "The 2011 Chevy Cruze got whupped by the 2012 Ford Focus" http://ping.fm/ozklr

2011-03-08T08:51:00.001-08:00

2012 Focus Global Ad Launch Montage - http://ping.fm/YdgJ1 Find out more at http://ping.fm/LTQsd

2011-02-28T18:19:00.001-08:00

Ford's 1st global ad campaign - 2012 Focus. http://ping.fm/GYgn0 Find out more at http://ping.fm/hnyQn

Focus Rally:America Update 2/17/11

2011-02-17T12:35:00.000-08:00

The Focus Rally continues on with the teams making their way across the country and completing challenges. The red team, Brittany and Matt, have done a good job at maintaining at the top of the race. They finished first in “The Claw” challenge that took place in Georgia and they won Stage 1. The Blue Team got to participate in a Point Repo. This is when the last place team gets an opportunity to steal from the team in first place. Because of this, the Blue Team was able to steal 100 points from the Red Team. In the Washed Away challenge in Mississippi, the Gray Team John and Carolyn, took first place.

The challenge continued with the teams headed to Clarksdale Mississippi. While there, Matt and Brittany were the winners of the Rally Blues challenge. The teams then drove to New Orleans where they were instructed on how to dance in the parade that would take place in the French Quarter. Each team dressed up and took turns performing a dance routine they made up. The winner of this challenge was determined by online fan follower votes. The Blue Team, Adam and Clayton, won this challenge. Each team participated in the parade.

After the parade, the teams traveled to Houston Texas where they competed in “High Steaks”. This challenge was all about which team could cook the tastiest steak in 30 minutes. The Black Team took first, with our Red Team coming in third. During the Point Repo, the Silver Team stole 100 points from the Red Team.

The last episode that aired on Hulu was Baskateball. This took place in Dallas Texas. The teams took shots on the basketball court and hockey rink in hopes of scoring the most points in two minutes. The Blue Team won this challenge. Up next for the Focus Rallyers is a trip to Parish, Texas where they will compete in a singing challenge. Fan Followers will have the ability to vote on their favorite performance to help earn their team points.

Below is the current leaderboard for the challenge. Matt and Brittany, the Red Team, are tied for second place with the Black Team. Currently in first place is the Silver Team.

Auto Show Photos...Round 3

2011-02-16T11:54:00.000-08:00

Auto Show Photos...Round 2

2011-02-14T17:19:00.000-08:00

2011-02-14T14:46:00.001-08:00

See the new 2012 Ford Focus live and in-action @ FocusRally.com and by watching the Focus Rally: America on Hulu.com. www.FocusRally.com

Love Luxury?

2011-02-11T09:49:00.000-08:00

Focus Rally: America Update 2/8/11

2011-02-08T16:38:00.000-08:00

The Focus Rally: America is underway. Three episodes have already aired on Hulu.com. 6 teams of two are competing in challenges across the country. To assist them on their journey, all 6 teams are driving the all new 2012 Ford Focus. The winning team of the challenge wins $100,000 as well as two new 2012 Ford Focuses.

Viewers at home, fan followers, can assist the teams on challenges every day. The teams and the viewers at home, both compete to gain more points. The team at the end of the challenge with the most points wins the grand prize. The winning fan follower will receive a 2012 Ford Focus as well. The host of this challenge is Johnny Moseley.

The challenge started in Miami, Florida at the Homestead Miami Speedway. Most recently, the teams have competed in South Carolina.

The teams each tweet and update Facebook statuses looking for help from their fan followers. The teams can also be seen on focusrally.com livestreaming. New Hulu episodes of the challenges from each city are uploaded each day.

Murphy has chosen to play along in the Focus Rally: America challenges and we are following the red team, Brittany and Matt. So far, it looks like we have made a good choice. Brittany and Matt are currently in first place with a score of 360 points. Check out the leader board below.

2011-02-07T13:46:00.001-08:00

The amazing Focus Rally: America is underway! Help a Team complete a race across America, and you can win a car! www.FocusRally.com

Auto Show Photos... Round 1

2011-02-05T14:49:00.000-08:00

This is the first batch of photos taken at the 2011 Philadelphia Auto Show held at the Convention Center

2011-01-31T16:35:00.001-08:00

Ride along "virtually" on the adventure of a lifetime in the new 2012 Ford Focus. You've gotta see this! Join-in the fun at www.FocusRally.com

Philadelphia Auto Show

2011-01-28T17:14:00.001-08:00

It’s that time of the year again. It’s time for the Annual Philadelphia Auto Show!

This year Ford and Lincoln are featuring the 2012 Focus, 2012 MustangBoss 302, MKX, MKZ Hybrid, 2012 C-MAX, 2011 Edge, 2011 Explorer, 2011 F-150 with Ecoboost engine, and the 1966 Mustang GTO MKII.

Check out the Ford and Lincoln booth to sign up to take a test drive and receive a $50 Mastercard giftcard.

The event is being held at the Pennsylvania Convention Center on 1101 Arch Street in Philadelphia, PA. The event will last for 9 days beginning January 29th until February 6th. We will be going to the Auto Show and covering the event. Check back for pictures and news.

Because of the event, Ford has come out with special offers for the Focus, Fusion and Escape:

2011 Focus SE: No Money Down, No Interest for Five Years PLUS $500 Auto Show Bonus Cash. Offer ends 2.15.11.

2011 Fusion SE FWD: No Money Down, No Interest for Five Years PLUS $500 Auto Show Bonus Cash OR Lease for $159 a month for 24 months with $2,914 Due at Signing, with $1,000 Competitive Conquest offer: $1,914 DAS. Offer ends 2.15.11.

2011 Escape XLT FWD: No Money Down, No Interest for Five Years PLUS $500 Auto Show Bonus Cash: ($500 FMCC Retail Bonus Cash). OR Lease for $229 a month for 24 months with $2,954 Due at Signing, with $1,000 Competitive Conquest offer: $1,954 DAS. Offer ends 2.15.11.

For more information about the event please visit PhillyAutoShow.com.

Ford Focus Rally

2011-01-24T17:33:00.000-08:00

Join now for your chance to win an all new 2012 Ford Focus

Program Overview

One of our highest priorities at Ford in the coming months is building consumer awareness and excitement for the launch of the all-new 2012 Ford Focus, and to ensure consumers realize what an amazing car the new Focus is!

Ford has teamed-up with the Emmy Award-winning co-creators of The Amazing Race to stage the world's first interactive real-time road rally, which will feature the new 2012 Ford Focus.

The five-week road rally – which starts February 1 – is called Focus Rally: America. The Rally will feature six teams of two people competing against one another to complete tasks in a challenging cross-country adventure to win a $100,000 grand prize plus a new Ford Focus for each team-member. The 2012 Focus will be prominent throughout the program. Not only will the new Focus's sporty exterior and stylish interior be featured, players will also be seen using the Focus's class-leading new technology – such as MyFord Touch, the navigation system and Ford SYNC – to complete tasks and challenges during the Rally.

This Focus-centered reality show will air as "webisodes" on Hulu.com – the leader in streaming TV shows on the internet – daily starting February 1.

But what makes the Focus Rally really special is that fans can join-up as supporters of one of the teams, communicate with their team live during the Rally, help the team to complete challenges during the Rally, and some fans will even win trips to be part of the Focus Rally experience.

Best of all, 8 fans playing-along from home will win a new 2012 Focus!

Information on the Focus Rally, the Teams, the prizes, and registration to play-along can all be found at FocusRally.com.

2011 Ford Explorer is Named Truck of the Year

2011-01-11T10:21:00.001-08:00

The 2011 Ford Explorer has been named the North American Truck of the Year. This is the third year in a row that Ford has won in this category, last year the winner being the Transit Connect and the F-150 in 2009. In the history of this award, Ford has won the title seven times.

The North American Truck of the Year winner is chosen by a panel of 49 judges from the United States and Canada. These judges are automotive journalists who work with media platforms ranging from print to television to radio. One judge, Mark Phelan representing The Detroit Free Press, commented on the Explorer stating that the vehicle provides “class-leading fuel economy and technology and features you can’t get in luxury crossovers that cost twice as much”. *

Mark Fields, Executive Vice President of Ford Motor Company as well as President of the Americas, accepted the award on behalf of the company. In his acceptance speech, Fields was quoted saying “Winning this honor for the third consecutive year confirms our One Ford plan is working to deliver vehicles people truly want and value, with industry-leading quality, fuel efficiency, safety and smart technology.” **

* North American Car of the Year

** All-New Ford Explorer Wins is 2011 North American Truck of the Year

The Electric Future of Ford

2011-01-08T08:16:00.000-08:00

“Electrification is now a core competency for Ford”- Bill Ford

Yesterday, Ford Motor Company’s CEO Alan Mulally revealed Ford’s 2012 Focus Electric at the Las Vegas Consumer Electronics Show (CES). Simultaneously, there was a press event in New York City featuring Bill Ford, Executive Chairman of Ford Motor Company who spoke about the future of Ford’s electric vehicles.

Ford Motor Company is aware that customers are shopping around and educating themselves when deciding which vehicle to purchase. In order to differentiate the brand from competitors, Ford realizes that they need to give their customers a variety of options and choices. Because of this, Ford has plans to manufacture 5 different electric vehicles by 2012 in North American markets as well as European. (The first Ford electric vehicle was the Transit Connect Electric.) *

The company wants to be “a leader in fuel economy in every segment”, not just targeting demographically those who can afford expensive high-end vehicles. In order to accomplish their goal of becoming a leader in the electric vehicle market, Ford plans to house the assembly of these vehicles in one Plant in Wayne, Michigan. About this move, Bill Ford remarked, “We are investing more dollars to design, develop, and build electrified vehicles…we are working to create a center of electrification, bringing much of the work in-house.”*

Here is a summary of what you can expect from the 2012 Ford Focus Electric:

• Entirely powered by a 23kWh lithium-ion battery pack
• Little if not any C02 emissions
• 100 miles on a full charge
• Will be able to be charged within 3 to 4 hours (1/2 the time of competitors)
• Will use a 240v at home charging station as well as have the option of charging stations on the road
• Top speed of about 84 mph
• Instant torque
• The interior of the car, more specifically the seats, are made from 100% sustainable materials. Actual recycled blue jean fabric will be used for insulation.
• Ford will be partnering with Best Buy and the Geek Squad to make an set up of the charging station easy
• Convenient and removable charging unit

Ford also unveiled My Ford Mobile. This is an application for smart-phones which will be free for users for the first 5 years of vehicle ownership. What you can expect from this application:

• The ability to access controls and settings of your vehicle with the touch of a button
• Be able to see how many gallons of gasoline and lbs of C02 you have saved
• The application will learn your driving style and apply the information to help the driver make more calculated decisions
• The owner will be able to start charging their vehicle at home just by using their phone
• MapQuest will work with SYNC to map out charging stations and you will be able to save your favorites on the app
• Reward features such as receiving Foursquare badges and Xbox live credit

This is the future of the automotive industry. The consumers are ready for a change and Ford is stepping up to the plate and giving them what they are asking for. Mulally predicts that in 10 years,1/4 of global auto sales will be from electric vehicles.** The Focus Electric will be in dealerships later this year. For now I will leave you with this last quote from Mulally:

“Drive a Ford, feel the difference”- Alan Mulally

* Press Coverage of Event

** Automotive News

2012 Ford Focus News

2010-12-28T13:53:00.000-08:00

Ford Motor Company has released some new information regarding the new 2012 Ford Focus.

One of the most appealing features of this new Focus is the torque vectoring control technology. The “torque vectoring control uses the Focus braking system to imitate the effect of limited-slip differential, constantly balancing the distribution of engine output between the driven front wheels to suit driving conditions and road surface”*. More simply put, this added technology helps drivers have more control when handling curves. This type of control system was only available for “premium sports cars”*.

The 2012 Ford Focus will be available in a S, SE, SEL and a Titanium Sport hatchback. The torque vectoring technology will be included in all four models. Additionally, customers will have the option of choosing from eleven different exterior colors.

Ford Motor Company is also taking advantage of the automotive aftermarket with their Ford Custom Graphics. The new trend of vehicle tattoos is growing at a rapid speed and Ford will offer over 200 tattoos to 2012 Ford Focus owners to customize their new ride. Each tattoo will be unique as there are endless options with different designs, shapes and colors. These tattoos will cost anywhere from $120 to $470. In addition, they will also be removable. Ford Custom Graphics are currently offered on the Fiesta, Mustang, F-150 and Explorers. ** Create your own tattoo at http://www.fordcustomgraphics.com/

For more information regarding the 2012 Ford Focus, please visit these articles below:

** http://media.ford.com/article_display.cfm?article_id=33693

* http://media.ford.com/article_display.cfm?article_id=33739

Happy Holidays from Everyone at Murphy Ford

2010-12-23T17:17:00.000-08:00

http://i1229.photobucket.com/albums/ee466/murphycars/HappyHolidaysPic2010.png

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Ford and Honda lead the Automotive Industry in Brand Loyalty

2010-12-15T11:52:00.000-08:00

We here at Murphy Ford are proud to be able to say that Ford is tied for a first place in . According to the 2010 Customer Retention Study conducted and released by J.D. Power and Associates, 62% of Ford and Honda customers are repeat customers. Both companies have higher retention rates compared to the top performer last year, Mercedes-Benz (48%).

J.D. Power and Associates state in their press release that for Ford, the vehicles responsible for their top retention rates are the Edge, Fusion and F-Series models. The press release also revealed that customers perceive Ford cars as being stylish and fun.

These are important factors, but the employees of Ford and Honda dealerships cannot be discredited. The sales professionals at the dealership are a major contributor as to why customers are brand loyal. According to Sales and Management Training Specialist Joe Verde, 71% of customers stated that the reason they bought their vehicle is because they liked their salesperson. I can not speak for all Ford sales professionals, but I know that at our dealership, our staff does a great job of educating their customers. And being that Ford’s retention rates are the highest, Ford employees collectively must be creating positive brand awareness and promotion.

It is also interesting to note that J.D. Power has found that the industry average retention rate is 48% and Joe Verde states that over 50% of customers “are product loyal and will buy the same product again”.

Below is a chart with J.D. Power and Associates’ findings.

Ford Continues to Thrive Heading into 2011

2010-12-03T17:36:00.000-08:00

2010 is rounding out to be a successful year for Ford Motor Company. In October of this year, Ford Motor Company announced that the end of the third quarter of 2010 marked the sixth profitable quarter in a row. *

More recently, Ford has showed a 20% increase in sales from November 2009. The auto industry average was about a 17% increase with an annual rate of sales at 12.3 million. **

Ford expects that for the first quarter for 2011, production for North America will see an increase of over 11%. The newly redesigned 2011 Ford Explorer is unquestionably evidence for this increase. The auto company has received over 15,000 orders from customers for this vehicle. Dealerships across the country are receiving countless calls and inquiries about when this vehicle will become available. Ford is also expecting their average transaction prices to increase as well.

What are you opinions of Ford’s continuing growth? Any changes you would make if you were Alan Mulally?

*http://www.nytimes.com/2010/10/27/business/27auto.html?_r=1&src=me

**http://www.autonews.com/apps/pbcs.dll/article?AID=/20101201/RETAIL01/101209972/1401

Ford and Best Buy Team Up

2010-11-29T12:52:00.000-08:00

Test Drive a 2011 Ford Edge and Earn 2,500 Best Buy Reward Zone Points

Best Buy Reward Zone Premier Silver members have the opportunity to earn 2,500 Reward Zone points by test driving the 2011 Ford Edge. Premier Silver members will have the ability to opt-in to take advantage of this promotion from November 22nd until December 19th. Members will receive emails from Best Buy explaining this offer and the option to opt-in will also be available on the landing page of the Reward Zone website.

In order to qualify to be a Reward Zone Premier Silver member, a participant would have to either spend $2,500 on eligible purchases in Best Buy stores or on Bestbuy.com in one calendar year. Another way to qualify is by spending $2,500 anywhere using a Reward Zone Master Card.

Once a qualified member has opted-in, they will need to print out the generated confirmation email which will explain the program offer. The participant will then bring this print-out to a local Ford dealer, where they will be able to complete their test drive of the new 2011 Ford Edge. After the test drive is completed, the member will receive a code from the dealership that will need to be entered on http://www.myrz.com/testdrive
between December 19th -31st. The member will then receive 2,500 points, which translates to $50 in Best Buy Reward Zone certificates.

For more information on this offer, visit http://www.myrz.com

Fortune's Businessperson of the Year Award - Winner Announced

2010-11-19T08:39:00.000-08:00

The title of Fortune’s Businessperson of the Year for 2010 can now proudly claimed by Netflix’s CEO, Reed Hastings.

The rising success and expansion of Netflix has not gone unnoticed by the world. Every major player in the electronics industry is trying cash on the Netflix sensation by integrating the technology in their products (ex. Nintendo Wii, Sony PlayStation, etc.). Stock in Netflix has risen more than 200% since January of this year and Netflix is one major contributor as to why Blockbuser declared bankruptcy *. These are just some of the reasons why Fortune has named Reed Hastings Business Person of the Year.

While Hastings won the official title, he only ranked 3rd in the Reader’s Choice portion of the competition. Alan Mulally placed first from the reader’s votes and placed second overall from Fortune.

One thing is clear, Alan Mulally has made a huge impact on Ford over the past year and the people have noticed.

For the official word on the standings, follow the article from Fortune below.

* http://bit.ly/9bLe9N

Alan Mulally- Reader's Choice Winner of Fortune's Busniessperson of the Year

2010-11-18T12:48:00.000-08:00

Today, Fortune will announce their official Businessperson of the Year. As mentioned in one of our previous posts, Mulally made it to the final round of the competition where he was matched up against Apple’s CEO Steve Jobs. With an astounding 94% of the reader’s votes, Mulally is named the winner of the Reader’s Choice. This is only one factor that Fortune will use to determine who will win the coveted title of Businessperson of the Year.

Stay tuned to hear who wins the official title.

For Fortune’s full article on this victory please follow the link below.

bit.ly/bLW4VH

2010-11-17T16:51:00.001-08:00

The New Ford Focus sharpens Dynamic Driving with Sport and Titanium handling packages - http://ping.fm/5E9jg

First News on the Launch of Ford’s First Electric Car

2010-11-15T16:13:00.000-08:00

It has arrived. Ford Motor Company’s first all-electric passenger car will be released in 2011. No official date has been confirmed yet, but Ford has publicized that the vehicle will first be launched in select U.S. markets. These markets include Atlanta, Boston, Chicago, Detroit, Los Angeles, San Francisco, New York and Orlando, just to name a few. Ford stated that this is merely the first stage in their plan for rolling out the Focus Electric and that as demand increase, it will be made available in more cities.

The Focus Electric will be the first of its kind for Ford and it is promising capabilities of “up to 100 miles of zero C02-emissions, gas-free driving on a full charge” *. The motor will powered by a lithium-ion battery. The life of the battery is prolonged by a cooling and liquid heating system. Ford has stated that the price of the new vehicle will start around $16,995 **.

It is also worth mentioning that Ford chose the initial markets because of cooperation and collaboration with local government authorities. One of Ford’s goals is to educate consumers about electric cars and they said that working with the local authorities is the key to making that happen.

For more information about Ford’s Focus Electric follow the links below.

* http://media.fordvehicles.com/article_display.cfm?article_id=33570

** http://www.bloomberg.com/news/2010-11-15/ford-to-start-selling-focus-electric-in-19-cities-in-late-2011.html

2010-11-12T07:54:00.001-08:00

ALL-NEW FORD FOCUS ACHIEVES FUEL EFFICIENCY WITH HIGH-TECH 2.0-LITER DIRECT-INJECTION I-4 ENGINE (http://ping.fm/mXGf3) Join live chat on 11/12 on Ford Story.

Stress-Reducting Technology While Driving

2010-11-09T14:03:00.000-08:00

A new study conducted by Ford and MIT (Massachusetts Institute of Technology) concludes that new advancements in vehicle technology have proven to reduce stress while driving.

In a research project implemented over a nine month span, Ford and MIT have proven that technology such as the Ford Motor Company Active Park Assist feature (in the Lincoln MKS) and the Ford Motor Company Cross-Traffic Alert have resulted in a reduction of as much as 12 beats per minute in the driver’s heart rate.

Ford began this study in an initiative to “improve driver focus, wellness and safety”. 1

Physiological changes in drivers’ heart rates were measured while test participants were instructed to undergo instructions from the test administrator such as to parallel park and reverse out of a parking space.

The results of the study showed that with the added technology to assist in these tasks, the drivers were ultimately less stressed demonstrated by their bpm reduction heart rate.

For more information and statistics from Ford about this study please follow the link for the article below.

1 http://www.thefordstory.com/safety/want-stress-free-driving-use-in-vehicle-technology/

Vote Ford's CEO Alan Mulally Businessperson of the Year!

2010-11-04T10:23:00.000-07:00

Ford's CEO Alan Mulally has made it to the final round in Fortune's contest which awards one exceptional business leader the title, Businessperson of the Year 2010. Mulally faces off against Apple's CEO Steve Jobs. While Steve Jobs represents a company that thrives on innovation, Mulally has proven that Ford is a company that cannot be stopped.

In the first round of the contest Mulally beat out Mark Zuckerberg, the CEO of Facebook, with 64% of the votes compared to Zuckerberg's 36%.

In the second round, Mulally beat Michael Duke, the CEO of Wal-Mart, with an astounding 94% of the votes while Duke only held 6%.

In the third round, Mulally was up against Ellen Kullman. Kullman is the CEO of DuPont and she only received 25% of the votes while Mulally held 75%.

In the fourth round, Mulally blew Warren Buffett out of the water with 94% of the votes.

Other notable industry leaders that were featured in the competition were Bob Igler (CEO,Disney), Jeff Bezeo (CEO,Amazon), Reed Hastings (CEO,Netflix), Eric Schmidt (CEO,Google), and Lloyd Blankfein (CEO,Goldman Sachs).

The contest will conclude on Thursday November 18th. Please be sure to visit the link below and vote!

http://money.cnn.com/magazines/fortune/businessperson_year/2010/poll/index.html

2010-11-02T06:29:00.001-07:00

Check out Focus Rally: America Casting Call at BlogWorld Expo 2010... http://ping.fm/Acxhu

2010-09-28T15:22:00.001-07:00

Esquire editors named the all-new 2011 Ford Fiesta as Compact Car of the Year http://ping.fm/hlXaz

2010-09-22T17:12:00.001-07:00

Fiesta App brings Fiesta to Life for fans and it's in the App Store today! http://bit.ly/bhg1FI

2010-09-14T10:48:00.001-07:00

See Ken Block and his No.43 Ford Fiesta face off on track with AJ Allmendinger and his No.43 NASCAR Fusion... and register to win at http://bit.ly/afw2dS

2010-09-05T12:23:00.001-07:00

Our Labor Day Sales Event is quickly coming to an end. Donï¿½t miss out on 0% APR Plus $2000 Labor Day Cash. Hurryï¿½ends Tuesday. http://bit.ly/9MDAXU

2010-09-01T12:48:00.003-07:00

Our incredible Labor Day Event is here, 0% APR PLUS $2000 Labor Day Cash on select vehicles. Limited time 1 week Onlyï¿½Donï¿½t miss out. To view special offers visit us at http://www.qualityplusforddealers.com/

2010-09-01T12:48:00.001-07:00

2010-08-23T19:07:00.001-07:00

Richard Petty and Ken Block join together to launch "43 Fiestas," an online national sweepstakes from Ford. http://bit.ly/cSVOPP

2010-08-19T10:20:00.001-07:00

Checkout the 1st @ FordFiesta drive impressions from Consumer Reports, "one of the best-executed subcompacts out there" http://bit.ly/cPgpTF

2010-08-10T09:55:00.001-07:00

Can you outrun a zombie? The Ford Fiesta can! Visit http://bit.ly/b9GRtC for a chance to step up to the challenge and win a Fiesta!

2010-08-10T06:12:00.001-07:00

Be Seen, Be Green in Ford Fiesta's Gas Sipper. http://bit.ly/daUwy0

2010-08-03T05:31:00.001-07:00

Ford, Fiesta and Foust dominate X Games rally events http://bit.ly/aDRvXY

2010-07-27T05:16:00.001-07:00

MSN Autos says Fiesta is shaping up to be a big winner: http://bit.ly/aknkOx

2010-07-13T10:51:00.001-07:00

Check out the 2011 Fiesta guest appearance on David Letterman http://goo.gl/cDeS

2010-07-06T07:06:00.001-07:00

Read Fords Blueprint for Sustainability http://goo.gl/LZai

2010-06-29T16:05:00.001-07:00

2011 Ford Fiesta 'unwraps' itself for new buyers. http://goo.gl/BSDh

2010-06-29T13:21:00.001-07:00

Get your curves under control! http://ping.fm/pUVaV