2010 is rounding out to be a successful year for Ford Motor Company. In October of this year, Ford Motor Company announced that the end of the third quarter of 2010 marked the sixth profitable quarter in a row. *
More recently, Ford has showed a 20% increase in sales from November 2009. The auto industry average was about a 17% increase with an annual rate of sales at 12.3 million. **
Ford expects that for the first quarter for 2011, production for North America will see an increase of over 11%. The newly redesigned 2011 Ford Explorer is unquestionably evidence for this increase. The auto company has received over 15,000 orders from customers for this vehicle. Dealerships across the country are receiving countless calls and inquiries about when this vehicle will become available. Ford is also expecting their average transaction prices to increase as well.
What are you opinions of Ford’s continuing growth? Any changes you would make if you were Alan Mulally?
*http://www.nytimes.com/2010/10/27/business/27auto.html?_r=1&src=me
**http://www.autonews.com/apps/pbcs.dll/article?AID=/20101201/RETAIL01/101209972/1401
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