Ford is searching for an “elite crop of drivers – teams of two with a strong presence on the web and a hunger for adventure – to take the wheel of the all-new Ford Escape”. Similar to the Fiesta Movement and Focus Rally America , Ford is once again partnering with Emmy award winning producers to create an interactive reality web series, Escape Routes.
Much like the Focus Rally, six two-person teams will participate in a cross-country roadtrip while competing in psychical and mental challenges along the way. The teams will be driving the all new 2013 Ford Escape with class-leading fuel economy and 11 exclusive features.
The grand prizes of the competition have not been announced but we are guessing one of them will be a 2013 Ford Escape. The reason we guess this is because the winners of the Focus Rally (The Grey Team- John and Carolyn) won a new 2012 Focus and $100,000.
Right now Ford is holding open casting calls across the nation. For more information and to enter visit Escape Routes Sign Up.
Ford is also giving America the opportunity to vote for their favorite team to be cast. The winner will be one of the six teams in the competition. Fan support and engagement is a big part to the competition. In the Focus Rally, over 30,000 fans played along and chose their favorite teams to follow.
Stay tuned for more information about Escape Routes. We will be picking our favorite team to follow and will keep you updating throughout the competition!
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