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Monday, January 24, 2011
Ford Focus Rally
Join now for your chance to win an all new 2012 Ford Focus
Program Overview
One of our highest priorities at Ford in the coming months is building consumer awareness and excitement for the launch of the all-new 2012 Ford Focus, and to ensure consumers realize what an amazing car the new Focus is!
Ford has teamed-up with the Emmy Award-winning co-creators of The Amazing Race to stage the world's first interactive real-time road rally, which will feature the new 2012 Ford Focus.
The five-week road rally – which starts February 1 – is called Focus Rally: America. The Rally will feature six teams of two people competing against one another to complete tasks in a challenging cross-country adventure to win a $100,000 grand prize plus a new Ford Focus for each team-member. The 2012 Focus will be prominent throughout the program. Not only will the new Focus's sporty exterior and stylish interior be featured, players will also be seen using the Focus's class-leading new technology – such as MyFord Touch, the navigation system and Ford SYNC – to complete tasks and challenges during the Rally.
This Focus-centered reality show will air as "webisodes" on Hulu.com – the leader in streaming TV shows on the internet – daily starting February 1.
But what makes the Focus Rally really special is that fans can join-up as supporters of one of the teams, communicate with their team live during the Rally, help the team to complete challenges during the Rally, and some fans will even win trips to be part of the Focus Rally experience.
Best of all, 8 fans playing-along from home will win a new 2012 Focus!
Information on the Focus Rally, the Teams, the prizes, and registration to play-along can all be found at FocusRally.com.
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