From all of us here at Murphy Ford, we would like to wish you a happy and safe holidays season!!
Showing posts with label Ford. Show all posts
Showing posts with label Ford. Show all posts
Tuesday, December 24, 2013
Tuesday, December 10, 2013
End of the Year Test Drive Blowout
The year is coming to an end, and we are getting ready for 2014! Stop in between now and December 31st to receive a $25 Visa Gift Card when you take a test drive!
In order to receive your gift card, you have to go to our website and complete the form. A sales representative will follow up with you to schedule the test drive at your convenience.
In order to receive your gift card, you have to go to our website and complete the form. A sales representative will follow up with you to schedule the test drive at your convenience.
Thursday, November 21, 2013
Black Friday Sale
Stop in to Murphy Ford on Friday November 29th from 9:00 am to 9:00 pm for our Black Friday Sale! With the purchase of ANY new or pre-owned vehicle you will receive either a 42" flat screen television or a $400 visa gift card. This special offer is for November 29th ONLY, so don't miss out!
Tuesday, November 12, 2013
Ford Warriors in Pink is Looking for the Next Generations of Warriors
Ford Warriors in Pink is having a Casting Call for men and women to serve as the Next Generation Warriors in Pink Models of Courage. They are looking for models who show strength and courage in the fight against breast cancer. Email wipmodelsofcourage@teamdetroit.com
Ford Takes Hottest Car and Truck at 2013 SEMA Show
The 2013 Specialty Equipment Marketing Association (SEMA) Show kicked off on Tuesday, November 5th at the Las Vegas Convention Center in Las Vegas, Nevada. The SEMA Show is the premier trade event for automotive specialty products. This event brings together the brightest minds and hottest products in the industry and also offers educational seminars, product demonstrations, networking opportunities, and special events throughout the week.
For the third year, SEMA has honored top vehicles in the following categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV, and Hottest Sports-Compact Car. The SEMA Award is chosen by specialty equipment manufacturers and honors the best platforms for accessorizing and showcasing the most popular vehicles.
Ford Motor Company walked away with two SEMA Awards, 2013 Hottest Car and 2013 Hottest Truck. The Ford Mustang took the title of the Hottest Car for a second consecutive year. For the fourth consecutive year, the Ford F-Series took the title of the Hottest Truck. This is a testament to the popularity of both the Mustang and the F-Series.
Friday, March 18, 2011
Lincoln Ranked Most Dependable Brand by J.D. Power and Associates Study
J.D. Power and Associates has announced that Lincoln has the highest score for vehicle long-term dependability amongst all vehicle brands in their 2011 U.S. Vehicle Dependability Study (VDS). Below is a summary of the press release the company issued regarding this report.
The respondents of the survey are consumers who own three-year old vehicles (2008 model-year). In the survey, the respondents (close to 44,000) were asked questions that would pin point any problems they have encountered with their vehicle within the past year. Problems were divided into eight categories with a total of 202 problems that respondents could indicate experiencing. This annual study began in 1990.
Ranking high in this study is very important to everyone involved in the automotive industry. According to J.D. Power and Associates, “perception of quality and dependability is the most influential factor in their (new shoppers) decision to purchase a specific vehicle model”. More and more, customers are looking for vehicles from brands that they can trust. More than 60% of consumers who are purchasing new vehicles “say reliability/durability is one of the most important factors in choosing a new vehicle”. Whether or not the customer’s car is perceived as dependable has an affect on whether or not a customer will purchase their vehicle from the same dealership again. It is also noteworthy to mention that if a customer is experiencing problems with their car, they are less willing to go back to the dealer for service work.
Lincoln was ranked as this year’s most dependable vehicle. Lincoln took first place with Lexus, Jaguar, and Porsche following behind in their respective positions. Even though Ford was not in the top five, the brand did rank higher than the industry average. Those ranking the lowest were MINI, Jeep, Land Rover and Dodge.
Ford Motor Company had many vehicles rank in the top three of their segments. The Lincoln MKZ ranked the highest in the Entry Premium Car segment and the Lincoln Navigator was the highest ranked in the Large Premium Crossover/SUV category. The Ford Fusion was the highest ranked in the Midsize Car segment. Some other winners for FMC was the Ford Edge, Ford F-150, Ford Mustang and Ford Taurus.
How important do you consider dependability when purchasing a new vehicle?
J.D. Power and Associates 2011 U.S. Vehicle Dependability Study
Lincoln Inventory
The respondents of the survey are consumers who own three-year old vehicles (2008 model-year). In the survey, the respondents (close to 44,000) were asked questions that would pin point any problems they have encountered with their vehicle within the past year. Problems were divided into eight categories with a total of 202 problems that respondents could indicate experiencing. This annual study began in 1990.
Ranking high in this study is very important to everyone involved in the automotive industry. According to J.D. Power and Associates, “perception of quality and dependability is the most influential factor in their (new shoppers) decision to purchase a specific vehicle model”. More and more, customers are looking for vehicles from brands that they can trust. More than 60% of consumers who are purchasing new vehicles “say reliability/durability is one of the most important factors in choosing a new vehicle”. Whether or not the customer’s car is perceived as dependable has an affect on whether or not a customer will purchase their vehicle from the same dealership again. It is also noteworthy to mention that if a customer is experiencing problems with their car, they are less willing to go back to the dealer for service work.
Lincoln was ranked as this year’s most dependable vehicle. Lincoln took first place with Lexus, Jaguar, and Porsche following behind in their respective positions. Even though Ford was not in the top five, the brand did rank higher than the industry average. Those ranking the lowest were MINI, Jeep, Land Rover and Dodge.
Ford Motor Company had many vehicles rank in the top three of their segments. The Lincoln MKZ ranked the highest in the Entry Premium Car segment and the Lincoln Navigator was the highest ranked in the Large Premium Crossover/SUV category. The Ford Fusion was the highest ranked in the Midsize Car segment. Some other winners for FMC was the Ford Edge, Ford F-150, Ford Mustang and Ford Taurus.
How important do you consider dependability when purchasing a new vehicle?
J.D. Power and Associates 2011 U.S. Vehicle Dependability Study
Lincoln Inventory
Tuesday, January 11, 2011
2011 Ford Explorer is Named Truck of the Year
The 2011 Ford Explorer has been named the North American Truck of the Year. This is the third year in a row that Ford has won in this category, last year the winner being the Transit Connect and the F-150 in 2009. In the history of this award, Ford has won the title seven times.
The North American Truck of the Year winner is chosen by a panel of 49 judges from the United States and Canada. These judges are automotive journalists who work with media platforms ranging from print to television to radio. One judge, Mark Phelan representing The Detroit Free Press, commented on the Explorer stating that the vehicle provides “class-leading fuel economy and technology and features you can’t get in luxury crossovers that cost twice as much”. *
Mark Fields, Executive Vice President of Ford Motor Company as well as President of the Americas, accepted the award on behalf of the company. In his acceptance speech, Fields was quoted saying “Winning this honor for the third consecutive year confirms our One Ford plan is working to deliver vehicles people truly want and value, with industry-leading quality, fuel efficiency, safety and smart technology.” **
* North American Car of the Year
** All-New Ford Explorer Wins is 2011 North American Truck of the Year
Wednesday, December 15, 2010
Ford and Honda lead the Automotive Industry in Brand Loyalty
We here at Murphy Ford are proud to be able to say that Ford is tied for a first place in . According to the 2010 Customer Retention Study conducted and released by J.D. Power and Associates, 62% of Ford and Honda customers are repeat customers. Both companies have higher retention rates compared to the top performer last year, Mercedes-Benz (48%).
J.D. Power and Associates state in their press release that for Ford, the vehicles responsible for their top retention rates are the Edge, Fusion and F-Series models. The press release also revealed that customers perceive Ford cars as being stylish and fun.
These are important factors, but the employees of Ford and Honda dealerships cannot be discredited. The sales professionals at the dealership are a major contributor as to why customers are brand loyal. According to Sales and Management Training Specialist Joe Verde, 71% of customers stated that the reason they bought their vehicle is because they liked their salesperson. I can not speak for all Ford sales professionals, but I know that at our dealership, our staff does a great job of educating their customers. And being that Ford’s retention rates are the highest, Ford employees collectively must be creating positive brand awareness and promotion.
It is also interesting to note that J.D. Power has found that the industry average retention rate is 48% and Joe Verde states that over 50% of customers “are product loyal and will buy the same product again”.
Below is a chart with J.D. Power and Associates’ findings.
J.D. Power and Associates state in their press release that for Ford, the vehicles responsible for their top retention rates are the Edge, Fusion and F-Series models. The press release also revealed that customers perceive Ford cars as being stylish and fun.
These are important factors, but the employees of Ford and Honda dealerships cannot be discredited. The sales professionals at the dealership are a major contributor as to why customers are brand loyal. According to Sales and Management Training Specialist Joe Verde, 71% of customers stated that the reason they bought their vehicle is because they liked their salesperson. I can not speak for all Ford sales professionals, but I know that at our dealership, our staff does a great job of educating their customers. And being that Ford’s retention rates are the highest, Ford employees collectively must be creating positive brand awareness and promotion.
It is also interesting to note that J.D. Power has found that the industry average retention rate is 48% and Joe Verde states that over 50% of customers “are product loyal and will buy the same product again”.
Below is a chart with J.D. Power and Associates’ findings.
Tuesday, November 9, 2010
Stress-Reducting Technology While Driving
A new study conducted by Ford and MIT (Massachusetts Institute of Technology) concludes that new advancements in vehicle technology have proven to reduce stress while driving.
In a research project implemented over a nine month span, Ford and MIT have proven that technology such as the Ford Motor Company Active Park Assist feature (in the Lincoln MKS) and the Ford Motor Company Cross-Traffic Alert have resulted in a reduction of as much as 12 beats per minute in the driver’s heart rate.
Ford began this study in an initiative to “improve driver focus, wellness and safety”. 1
Physiological changes in drivers’ heart rates were measured while test participants were instructed to undergo instructions from the test administrator such as to parallel park and reverse out of a parking space.
The results of the study showed that with the added technology to assist in these tasks, the drivers were ultimately less stressed demonstrated by their bpm reduction heart rate.
For more information and statistics from Ford about this study please follow the link for the article below.
1 http://www.thefordstory.com/safety/want-stress-free-driving-use-in-vehicle-technology/
In a research project implemented over a nine month span, Ford and MIT have proven that technology such as the Ford Motor Company Active Park Assist feature (in the Lincoln MKS) and the Ford Motor Company Cross-Traffic Alert have resulted in a reduction of as much as 12 beats per minute in the driver’s heart rate.
Ford began this study in an initiative to “improve driver focus, wellness and safety”. 1
Physiological changes in drivers’ heart rates were measured while test participants were instructed to undergo instructions from the test administrator such as to parallel park and reverse out of a parking space.
The results of the study showed that with the added technology to assist in these tasks, the drivers were ultimately less stressed demonstrated by their bpm reduction heart rate.
For more information and statistics from Ford about this study please follow the link for the article below.
1 http://www.thefordstory.com/safety/want-stress-free-driving-use-in-vehicle-technology/
Thursday, November 4, 2010
Vote Ford's CEO Alan Mulally Businessperson of the Year!
Ford's CEO Alan Mulally has made it to the final round in Fortune's contest which awards one exceptional business leader the title, Businessperson of the Year 2010. Mulally faces off against Apple's CEO Steve Jobs. While Steve Jobs represents a company that thrives on innovation, Mulally has proven that Ford is a company that cannot be stopped.
In the first round of the contest Mulally beat out Mark Zuckerberg, the CEO of Facebook, with 64% of the votes compared to Zuckerberg's 36%.
In the second round, Mulally beat Michael Duke, the CEO of Wal-Mart, with an astounding 94% of the votes while Duke only held 6%.
In the third round, Mulally was up against Ellen Kullman. Kullman is the CEO of DuPont and she only received 25% of the votes while Mulally held 75%.
In the fourth round, Mulally blew Warren Buffett out of the water with 94% of the votes.
Other notable industry leaders that were featured in the competition were Bob Igler (CEO,Disney), Jeff Bezeo (CEO,Amazon), Reed Hastings (CEO,Netflix), Eric Schmidt (CEO,Google), and Lloyd Blankfein (CEO,Goldman Sachs).
The contest will conclude on Thursday November 18th. Please be sure to visit the link below and vote!
http://money.cnn.com/magazines/fortune/businessperson_year/2010/poll/index.html
In the first round of the contest Mulally beat out Mark Zuckerberg, the CEO of Facebook, with 64% of the votes compared to Zuckerberg's 36%.
In the second round, Mulally beat Michael Duke, the CEO of Wal-Mart, with an astounding 94% of the votes while Duke only held 6%.
In the third round, Mulally was up against Ellen Kullman. Kullman is the CEO of DuPont and she only received 25% of the votes while Mulally held 75%.
In the fourth round, Mulally blew Warren Buffett out of the water with 94% of the votes.
Other notable industry leaders that were featured in the competition were Bob Igler (CEO,Disney), Jeff Bezeo (CEO,Amazon), Reed Hastings (CEO,Netflix), Eric Schmidt (CEO,Google), and Lloyd Blankfein (CEO,Goldman Sachs).
The contest will conclude on Thursday November 18th. Please be sure to visit the link below and vote!
http://money.cnn.com/magazines/fortune/businessperson_year/2010/poll/index.html
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