Tuesday, December 28, 2010

2012 Ford Focus News



Ford Motor Company has released some new information regarding the new 2012 Ford Focus.

One of the most appealing features of this new Focus is the torque vectoring control technology. The “torque vectoring control uses the Focus braking system to imitate the effect of limited-slip differential, constantly balancing the distribution of engine output between the driven front wheels to suit driving conditions and road surface”*. More simply put, this added technology helps drivers have more control when handling curves. This type of control system was only available for “premium sports cars”*.

The 2012 Ford Focus will be available in a S, SE, SEL and a Titanium Sport hatchback. The torque vectoring technology will be included in all four models. Additionally, customers will have the option of choosing from eleven different exterior colors.

Ford Motor Company is also taking advantage of the automotive aftermarket with their Ford Custom Graphics. The new trend of vehicle tattoos is growing at a rapid speed and Ford will offer over 200 tattoos to 2012 Ford Focus owners to customize their new ride. Each tattoo will be unique as there are endless options with different designs, shapes and colors. These tattoos will cost anywhere from $120 to $470. In addition, they will also be removable. Ford Custom Graphics are currently offered on the Fiesta, Mustang, F-150 and Explorers. ** Create your own tattoo at http://www.fordcustomgraphics.com/

For more information regarding the 2012 Ford Focus, please visit these articles below:

** http://media.ford.com/article_display.cfm?article_id=33693


* http://media.ford.com/article_display.cfm?article_id=33739

Thursday, December 23, 2010

Wednesday, December 15, 2010

Ford and Honda lead the Automotive Industry in Brand Loyalty

We here at Murphy Ford are proud to be able to say that Ford is tied for a first place in . According to the 2010 Customer Retention Study conducted and released by J.D. Power and Associates, 62% of Ford and Honda customers are repeat customers. Both companies have higher retention rates compared to the top performer last year, Mercedes-Benz (48%).

J.D. Power and Associates state in their press release that for Ford, the vehicles responsible for their top retention rates are the Edge, Fusion and F-Series models. The press release also revealed that customers perceive Ford cars as being stylish and fun.

These are important factors, but the employees of Ford and Honda dealerships cannot be discredited. The sales professionals at the dealership are a major contributor as to why customers are brand loyal. According to Sales and Management Training Specialist Joe Verde, 71% of customers stated that the reason they bought their vehicle is because they liked their salesperson. I can not speak for all Ford sales professionals, but I know that at our dealership, our staff does a great job of educating their customers. And being that Ford’s retention rates are the highest, Ford employees collectively must be creating positive brand awareness and promotion.

It is also interesting to note that J.D. Power has found that the industry average retention rate is 48% and Joe Verde states that over 50% of customers “are product loyal and will buy the same product again”.

Below is a chart with J.D. Power and Associates’ findings.

Friday, December 3, 2010

Ford Continues to Thrive Heading into 2011

2010 is rounding out to be a successful year for Ford Motor Company. In October of this year, Ford Motor Company announced that the end of the third quarter of 2010 marked the sixth profitable quarter in a row. *

More recently, Ford has showed a 20% increase in sales from November 2009. The auto industry average was about a 17% increase with an annual rate of sales at 12.3 million. **

Ford expects that for the first quarter for 2011, production for North America will see an increase of over 11%. The newly redesigned 2011 Ford Explorer is unquestionably evidence for this increase. The auto company has received over 15,000 orders from customers for this vehicle. Dealerships across the country are receiving countless calls and inquiries about when this vehicle will become available. Ford is also expecting their average transaction prices to increase as well.

What are you opinions of Ford’s continuing growth? Any changes you would make if you were Alan Mulally?

*http://www.nytimes.com/2010/10/27/business/27auto.html?_r=1&src=me

**http://www.autonews.com/apps/pbcs.dll/article?AID=/20101201/RETAIL01/101209972/1401

Monday, November 29, 2010

Ford and Best Buy Team Up

Test Drive a 2011 Ford Edge and Earn 2,500 Best Buy Reward Zone Points

Best Buy Reward Zone Premier Silver members have the opportunity to earn 2,500 Reward Zone points by test driving the 2011 Ford Edge. Premier Silver members will have the ability to opt-in to take advantage of this promotion from November 22nd until December 19th. Members will receive emails from Best Buy explaining this offer and the option to opt-in will also be available on the landing page of the Reward Zone website.

In order to qualify to be a Reward Zone Premier Silver member, a participant would have to either spend $2,500 on eligible purchases in Best Buy stores or on Bestbuy.com in one calendar year. Another way to qualify is by spending $2,500 anywhere using a Reward Zone Master Card.

Once a qualified member has opted-in, they will need to print out the generated confirmation email which will explain the program offer. The participant will then bring this print-out to a local Ford dealer, where they will be able to complete their test drive of the new 2011 Ford Edge. After the test drive is completed, the member will receive a code from the dealership that will need to be entered on http://www.myrz.com/testdrive
between December 19th -31st. The member will then receive 2,500 points, which translates to $50 in Best Buy Reward Zone certificates.

For more information on this offer, visit http://www.myrz.com

Friday, November 19, 2010

Fortune's Businessperson of the Year Award - Winner Announced

The title of Fortune’s Businessperson of the Year for 2010 can now proudly claimed by Netflix’s CEO, Reed Hastings.

The rising success and expansion of Netflix has not gone unnoticed by the world. Every major player in the electronics industry is trying cash on the Netflix sensation by integrating the technology in their products (ex. Nintendo Wii, Sony PlayStation, etc.). Stock in Netflix has risen more than 200% since January of this year and Netflix is one major contributor as to why Blockbuser declared bankruptcy *. These are just some of the reasons why Fortune has named Reed Hastings Business Person of the Year.

While Hastings won the official title, he only ranked 3rd in the Reader’s Choice portion of the competition. Alan Mulally placed first from the reader’s votes and placed second overall from Fortune.

One thing is clear, Alan Mulally has made a huge impact on Ford over the past year and the people have noticed.

For the official word on the standings, follow the article from Fortune below.

* http://bit.ly/9bLe9N

Thursday, November 18, 2010

Alan Mulally- Reader's Choice Winner of Fortune's Busniessperson of the Year

Today, Fortune will announce their official Businessperson of the Year. As mentioned in one of our previous posts, Mulally made it to the final round of the competition where he was matched up against Apple’s CEO Steve Jobs. With an astounding 94% of the reader’s votes, Mulally is named the winner of the Reader’s Choice. This is only one factor that Fortune will use to determine who will win the coveted title of Businessperson of the Year.

Stay tuned to hear who wins the official title.

For Fortune’s full article on this victory please follow the link below.

bit.ly/bLW4VH

Wednesday, November 17, 2010

The New Ford Focus sharpens Dynamic Driving with Sport and Titanium handling packages - http://ping.fm/5E9jg

Monday, November 15, 2010

First News on the Launch of Ford’s First Electric Car


It has arrived. Ford Motor Company’s first all-electric passenger car will be released in 2011. No official date has been confirmed yet, but Ford has publicized that the vehicle will first be launched in select U.S. markets. These markets include Atlanta, Boston, Chicago, Detroit, Los Angeles, San Francisco, New York and Orlando, just to name a few. Ford stated that this is merely the first stage in their plan for rolling out the Focus Electric and that as demand increase, it will be made available in more cities.

The Focus Electric will be the first of its kind for Ford and it is promising capabilities of “up to 100 miles of zero C02-emissions, gas-free driving on a full charge” *. The motor will powered by a lithium-ion battery. The life of the battery is prolonged by a cooling and liquid heating system. Ford has stated that the price of the new vehicle will start around $16,995 **.

It is also worth mentioning that Ford chose the initial markets because of cooperation and collaboration with local government authorities. One of Ford’s goals is to educate consumers about electric cars and they said that working with the local authorities is the key to making that happen.

For more information about Ford’s Focus Electric follow the links below.



* http://media.fordvehicles.com/article_display.cfm?article_id=33570

** http://www.bloomberg.com/news/2010-11-15/ford-to-start-selling-focus-electric-in-19-cities-in-late-2011.html

Murphy Ford Lincoln Mercury on LinkedIn

Friday, November 12, 2010

ALL-NEW FORD FOCUS ACHIEVES FUEL EFFICIENCY WITH HIGH-TECH 2.0-LITER DIRECT-INJECTION I-4 ENGINE (http://ping.fm/mXGf3) Join live chat on 11/12 on Ford Story.

Tuesday, November 9, 2010

Stress-Reducting Technology While Driving

A new study conducted by Ford and MIT (Massachusetts Institute of Technology) concludes that new advancements in vehicle technology have proven to reduce stress while driving.

In a research project implemented over a nine month span, Ford and MIT have proven that technology such as the Ford Motor Company Active Park Assist feature (in the Lincoln MKS) and the Ford Motor Company Cross-Traffic Alert have resulted in a reduction of as much as 12 beats per minute in the driver’s heart rate.

Ford began this study in an initiative to “improve driver focus, wellness and safety”. 1

Physiological changes in drivers’ heart rates were measured while test participants were instructed to undergo instructions from the test administrator such as to parallel park and reverse out of a parking space.

The results of the study showed that with the added technology to assist in these tasks, the drivers were ultimately less stressed demonstrated by their bpm reduction heart rate.

For more information and statistics from Ford about this study please follow the link for the article below.

1 http://www.thefordstory.com/safety/want-stress-free-driving-use-in-vehicle-technology/

Thursday, November 4, 2010

Vote Ford's CEO Alan Mulally Businessperson of the Year!

Ford's CEO Alan Mulally has made it to the final round in Fortune's contest which awards one exceptional business leader the title, Businessperson of the Year 2010. Mulally faces off against Apple's CEO Steve Jobs. While Steve Jobs represents a company that thrives on innovation, Mulally has proven that Ford is a company that cannot be stopped.

In the first round of the contest Mulally beat out Mark Zuckerberg, the CEO of Facebook, with 64% of the votes compared to Zuckerberg's 36%.

In the second round, Mulally beat Michael Duke, the CEO of Wal-Mart, with an astounding 94% of the votes while Duke only held 6%.

In the third round, Mulally was up against Ellen Kullman. Kullman is the CEO of DuPont and she only received 25% of the votes while Mulally held 75%.

In the fourth round, Mulally blew Warren Buffett out of the water with 94% of the votes.

Other notable industry leaders that were featured in the competition were Bob Igler (CEO,Disney), Jeff Bezeo (CEO,Amazon), Reed Hastings (CEO,Netflix), Eric Schmidt (CEO,Google), and Lloyd Blankfein (CEO,Goldman Sachs).

The contest will conclude on Thursday November 18th. Please be sure to visit the link below and vote!

http://money.cnn.com/magazines/fortune/businessperson_year/2010/poll/index.html

Tuesday, November 2, 2010

Tuesday, September 28, 2010

Esquire editors named the all-new 2011 Ford Fiesta as Compact Car of the Year http://ping.fm/hlXaz

Wednesday, September 22, 2010

Fiesta App brings Fiesta to Life for fans and it's in the App Store today! http://bit.ly/bhg1FI

Tuesday, September 14, 2010

See Ken Block and his No.43 Ford Fiesta face off on track with AJ Allmendinger and his No.43 NASCAR Fusion... and register to win at http://bit.ly/afw2dS

Sunday, September 5, 2010

Our Labor Day Sales Event is quickly coming to an end. Don�t miss out on 0% APR Plus $2000 Labor Day Cash. Hurry�ends Tuesday. http://bit.ly/9MDAXU

Wednesday, September 1, 2010

Our incredible Labor Day Event is here, 0% APR PLUS $2000 Labor Day Cash on select vehicles. Limited time 1 week Only�Don�t miss out. To view special offers visit us at http://www.qualityplusforddealers.com/
Our incredible Labor Day Event is here, 0% APR PLUS $2000 Labor Day Cash on select vehicles. Limited time 1 week Only�Don�t miss out. To view special offers visit us at http://www.qualityplusforddealers.com/

Monday, August 23, 2010

Richard Petty and Ken Block join together to launch "43 Fiestas," an online national sweepstakes from Ford. http://bit.ly/cSVOPP

Thursday, August 19, 2010

Checkout the 1st @ FordFiesta drive impressions from Consumer Reports, "one of the best-executed subcompacts out there" http://bit.ly/cPgpTF

Tuesday, August 10, 2010

Can you outrun a zombie? The Ford Fiesta can! Visit http://bit.ly/b9GRtC for a chance to step up to the challenge and win a Fiesta!
Be Seen, Be Green in Ford Fiesta's Gas Sipper. http://bit.ly/daUwy0

Tuesday, August 3, 2010

Tuesday, July 27, 2010

Tuesday, July 13, 2010

Friday, June 25, 2010

Pre Owned Inventory Super Sale at Murphy this weekend! 19" Flatscreen TV or $100.00 gas card w purchase of preowned vehicle. Call for details www.murphy-cars.com

Thursday, June 24, 2010

The Fiesta is gone :-( BUT we should have our very own Fiestas here shortly! Call or email to receive updates once they get here 610-494-8800 www.murphy-cars.com
The All new Ford Fiesta is here!!!! Hurry in, we only get to borrow it until 3:30 pm!! :-)

Tuesday, June 15, 2010

Call or shoot us an email with your contact information, to be one of the 1st notified when the ALL New Fiesta hits the showroom floor!!! 610-494-8800 help@murphy-cars.com

Monday, June 14, 2010

Thursday, June 10, 2010

20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Get all the news at http://ping.fm/6kbtt

Tuesday, June 1, 2010

Fiesta News
Fiesta News
Fiesta News
Fiesta News
Fiesta News
The Ford Fiesta Will Dominate The Small Car Segment. Don't take our word for it... http://ping.fm/LtRUP
Fiesta News
Fiesta News
Fiesta News
Fiesta News
Fiesta News

Friday, May 28, 2010

Coming in today...... 2011 Kona BLue Mustang MSRP $24,285.00 Every 2011 Mustang we get in sells faster than we can even list it on our site! Don't miss out www.murphy-cars.com Open Mon 10-3

Thursday, May 20, 2010

Reduce Your Carbon Footprint Today!
Did you know that the carbon footprint of the best conserving Americans is still double the global average? Ouch. Looks like we’ve got more work to do.

Ford Motor Company, building on its success in measuring and reducing its own carbon footprint, today announced plans to survey 35 top global suppliers on their energy use and estimated greenhouse gas emissions.

Ford's goal is to better understand the carbon footprint of its supply chain and use the data to eventually create a broad-based carbon management approach for its supply chain. The 35 suppliers represent close to 30 percent of Ford's $65 billion in annual procurement spending.

The suppliers in the initial request include companies that make commodities such as seats, steering systems, tires and metal components, which require more energy to produce and thus have a larger carbon footprint. While many of these suppliers already measure their greenhouse gas emissions, the project would facilitate collaboration and sharing of processes and practices that can drive significant emissions reductions and help meet future regulatory requirements.

Ford is also working with the Automotive Industry Action Group in developing guidelines for measuring supplier emissions. It is the intent of Ford to share their experience in measurement and reporting of corporate and supply chain emissions with the industry group in order to lead the industry to consistent and comparable emissions estimation methods.

Learn more about how Ford is helping to reduce its supply chain’s carbon footprint.

Tuesday, May 18, 2010

The 1st U.S. Ford Fiesta commercials go live vi=
a YouTube: http://ping.fm/ZZ9OI "It's a pretty b=
ig deal" Watch them on prime time tomorrow on American Idol!
The 1st U.S. Ford Fiesta commercials go live vi=
a YouTube: http://ping.fm/3cIIc "It's a pretty b=
ig deal" Watch them on prime time tomorrow on American Idol!
The 1st U.S. Ford Fiesta commercials go live via YouTube: http://ping.fm/sga3J "It's a pretty big deal" Watch them on prime time tomorrow on American Idol!
Fiesta Update
Fiesta Update

Friday, May 14, 2010

BIG!!!! Cap 1 Pre Approval Event this weekend. Huge discounts and guarenteed approvals to be had. Don't miss out www.murphy-cars.com

Tuesday, May 11, 2010

Didja see the cool Fiesta mural at Church Street and Franklin in NYC? Team NYC rocked it! http://ping.fm/MKahk

Tuesday, May 4, 2010

Want to win a Fiesta designed by the top 12 America Idol contestants? Official rules and entry details are available at http://ping.fm/O4xpR

Wednesday, April 21, 2010

Credit Problems? Need a car? Call 610-494-8800 and ask about our Credit Amnesty program. Even if you've been turned down elsewhere, we can usually help!

The Murphy Buying and Selling Experience

First off, thank you to all of those people who understand the buying process and appreciate a knowledgeable and competent sales professional. That's what we try to grow and cultivate here at Murphy. We are family owned and operated so we'd like to keep our customers and their families coming back again and again.

So, if you're looking for a pleasant experience while buying a new or preowned vehicle, this where you go to get it. We help people with credit problems, discharged bankruptcies, multiple repos and even foreclosures. We understand that sometimes life throws a few curve balls and everyone deserves another chance. So even if you've been turned down elsewhere, we can usually help:-)

Call Michelle at 610-494-8800 press 1 and ask about our Credit Amnesty program.

Tuesday, April 20, 2010

Friday, April 16, 2010

10 cars under $15,000.00! 2008 Certified Ford Escape, 2007 Mercury Milan, 2009 Mitsubishi Galant, 2007 Ford Fusion, and much much more! http://ping.fm/l40TW

Wednesday, March 31, 2010

2011 Ford Fiesta Almost Here!




Introducing the All New Ford Fiesta! Fiesta gets the most out of every corner, thanks to the technical precision only a Ford-tuned suspension can offer. Taking on straightaways is a smooth affair, too, when you combine electric power-assisted steering with the proprietary Ford invention, active nibble control. Covert aerodynamic design and critical technology such as the class-exclusive PowerShift six-speed automatic and 1.6L Ti-VCT Duratec® I4 engine with twin-independent variable cam timing make it a responsive and fuel-responsible driving experience.
One hundred people were selected to take extended test-drives of the European Fiesta for six months. The results? Over 1 million real-world miles recorded. The 2011 Fiesta will soon arrive stateside in spring 2010, with Ford engineering innovations such as available active nibble control, which helps you maintain control at highway speeds; a standard acoustic laminated windshield and sound deadening materials in the doors, headliner and pillars that help reduce road and wind noise; and more standard airbags than any other vehicle in its class,* for added peace of mind when you're on the go.

Fiesta has no qualms about standing out, starting at the front end with a three-bar grille and distinctive dragon's-eye headlamps. A razor-slash side panel highlights the car's cut-and-run stance, while the upswept rear end makes it look like it's ready to launch. Available ambient lighting and available bright metallic accents create a radiant glow that surrounds the interior, and unique exterior colors emphasize Fiesta's effervescent personality bubbling to the surface.
Murphy Ford Lincoln Mercury is proud to present the All New Ford Fiesta! With modern styling and state of the art technology, the Fiesta can't be beat in it's class. Starting at just $13,320.00! Come to Murphy Ford Lincoln Mercury to reserve your new Ford Fiesta today and get no charge Sync with Navigation!

Monday, March 29, 2010

It's a mark of higher quality, and it's official: Ford had fewer problems than any other auto maker. In a study by RDA Group of Bloomfield Hills, Michigan...http://ping.fm/TXzyX

Friday, March 26, 2010

2011 Ford Fiesta (Blue Metallic



The 2011 Ford Fiesta is there for you to customize! We have racing stripes, special wheels, chrome inserts, tattos (hood decals) and much more for you to put your own style into your new Ford Fiesta!

2011 Ford Fiesta


The 2011 Ford Fiesta, arriving in June 2010 is an unbeatable value! With 30/40 mpg and standard features such as Advance Trac Electronic Stability Control (ESC), 7 Air Bags, SecuriLock passive anti theft system, power locks, and quad beam halogen headlamps. there's no other vehicle in it's class offering that much bang for your buck! Starting at MSRP $13,320.00
Friendgiftr lets you buy and send gift cards on Facebook! This app allows you to send real gift cards to your friends on social networkin http://ping.fm/yB9IN

Thursday, March 25, 2010

2 Million and Counting! : The popular Ford SYNC voice-controlled communications and infotainment system has been winning over buyers at its fastest pace ever,...http://ping.fm/FvJUb