Friday, December 30, 2011

Ford Year End Celebration Sale Final Days



We also have an extensive Pre-Owned Inventory to choose from!

Our Sales Department will be open Saturday, December 31st from 9am-6pm.

Call us today at 610-494-8800 to get the best deals of the year!

Friday, December 9, 2011

Ford Escape Routes: Casting for New Web Series

Do you love adventure? How about technology? Do you thrive on competition? If you answered yes to these three questions then Ford is looking for you!


Ford is searching for an “elite crop of drivers – teams of two with a strong presence on the web and a hunger for adventure – to take the wheel of the all-new Ford Escape”. Similar to the Fiesta Movement and Focus Rally America , Ford is once again partnering with Emmy award winning producers to create an interactive reality web series, Escape Routes.

Much like the Focus Rally, six two-person teams will participate in a cross-country roadtrip while competing in psychical and mental challenges along the way. The teams will be driving the all new 2013 Ford Escape with class-leading fuel economy and 11 exclusive features.

The grand prizes of the competition have not been announced but we are guessing one of them will be a 2013 Ford Escape. The reason we guess this is because the winners of the Focus Rally (The Grey Team- John and Carolyn) won a new 2012 Focus and $100,000.

Right now Ford is holding open casting calls across the nation. For more information and to enter visit Escape Routes Sign Up.

Ford is also giving America the opportunity to vote for their favorite team to be cast. The winner will be one of the six teams in the competition. Fan support and engagement is a big part to the competition. In the Focus Rally, over 30,000 fans played along and chose their favorite teams to follow.

Stay tuned for more information about Escape Routes. We will be picking our favorite team to follow and will keep you updating throughout the competition!

Friday, December 2, 2011

2012 Philadelphia Auto Show Announcement


The 2012 Philadelphia Auto Show will be held at the Philadelphia Convention Center from January 28th to February 5th. Every year the Auto Show begins with the Black Tie Tailgate, which will take place on January 27th.

Last year, the Philadelphia Auto Show won the title of “Best Local Event” in the Philly HOT LIST contest, which was sponsored by PHL17.

Murphy Ford will be attending the Auto Show again and posting pictures of event. Even though their has not been an official announcement as to which vehicles Ford will be featuring, we have a few guesses based on what was featured at the LA Auto Show . Expect to see debut, green and concept vehicles such as the:

-2013 Ford Mustang Shelby GT500
-2013 Ford Mustang Boss 302
-2013 Ford Escape
-Ford Focus BEV Prototype
-Ford C-Max Energi Plug-in Hybrid

When we find out an exact list of featured vehicles, we will be sure to share them with you.

In the meantime, if you visit the official website of the Philadelphia Auto Show, you can enter to win four free tickets to the show! Enter the official Philadelphia Auto Show Ticket Give-away today!

Stay tuned for more updates about the 2012 Philadelphia Auto Show.

Wednesday, November 9, 2011

MyFord Touch Update and Enchancements



Ford owners, ask and you shall receive. Because of feedback from existing Ford owners whose vehicles have MyFord Touch, Ford is enhancing their premiere technology. An update is coming out for existing MyFord Touch customers and on new 2013 Ford models.

MyFord Touch is a “driver connect technology”, that also harnesses the power of SYNC, to connect a driver to the rest of the world. In vehicles equipped with MyFord Touch, drivers use a combination of touch controls and voice commands to control their vehicle’s system as they drive.

In customer clinics held by Ford, customers divulged to Ford engineers how they felt about the MyFord Touch system. Ford learned that while the technology was a key reason behind their purchasing decision, customers still had suggestions of ways the system could be improved. Customers revealed that what appealed to them about the technology were features such as the touch-screen, steering wheel controls and voice commands. In the clinics, Ford learned that customers wanted simpler graphics and controls as well as faster responses from the touch-screen, making the system easier to use.

So rather than dismissing their customers’ complaints, Ford decided to make some changes to MyFord Touch. The newly updated system will be available on the 2013 Ford Escape, Flex and Taurus. Here are some things Ford owners can expect from the update:

-Larger, bolder fonts on the dashboard screen (some fonts as much as 40% larger)
-Consistent design on all screens
-Low-priority images being removed to take away from the screen looking cluttered
-High-use controls relocated closer to the driver’s reach
-Faster touch-screen and voice recognition response time (at least twice as fast as those in current MyFord Touch systems)
-Improved phone and tablet compatibility
-View Ford Motor Company’s Press Release to see more upgrade enhancements

The update will also be available to current owners of 2011 and 2012 models of the Ford Explorer and Edge and the 2012 Ford Focus, that are equipped with MyFord Touch. MyLincoln Touch systems will also be able to download the update; so owners of the 2011 and 2012 Lincoln MKX will be included as well. In the next few months, owners of these vehicles will be mailed a USB flash drive to install the system update. To install the update, all owners need to do is plug the flash drive in the MyFord Touch Media Hub USB port and the download will happen immediately. Customers can also schedule an appointment with their Ford dealer to have the update completed. As this update comes out, our service department will be ready to assist all of our customers.

For more information about the MyFord Touch enhancements, you can visit syncmyride.com .

Friday, October 28, 2011

What is this barcode on my window sticker?

There’s something new appearing on Ford dealers’ lots! Ford’s Digital Marketing team has been working with FordDirect to create more consumer-friendly window stickers. Now all new 2012 Ford and Lincoln vehicles will have enhanced window stickers. One of the major changes to the new window stickers is the addition of a QR code.

A QR code (quick response code) is a 2d barcode that can be scanned by a smartphone for specific marketing purposes. Once scanned by a mobile device, a QR code can take the consumer to a mobile website, coupon, enter them in a sweepstakes and more. Most smartphones have several apps that can be downloaded for free to give the user the ability to scan.

On the new window stickers, the QR codes will appear on the bottom right corner. Below is a sample window sticker of a Ford Fusion Hybrid. Do you see the QR code?

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Once the QR code is scanned, the customer will be taken to a mobile website which will display information specific to that particular vehicle they are standing in front of. We tested the QR code out on a new 2012 Ford Focus that we have on our lot. After I scanned it with my QR code reader app on my iPhone, I was brought to a mobile website and this was the first screen.



The website actually continued on if you scrolled down so here are a couple more shots of the first screen.

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Once on the site, you can see the features on that vehicle, share the vehicle information, request a price quote, or search for similar vehicles on the lot.

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Today, everything is driven by technology. Customers literally can access information by the touch of one button. These QR codes on the window stickers will not only be beneficial to customers, but also to dealerships. If a customer is really excited about their new car, they may decide to share their vehicle’s mobile website with a friend or family member. This will help spread the word about the dealership, creating even more excitement and floor traffic.

Do you think existing and potential Ford buyers will use QR to help in their research process? Would you?

Thursday, October 20, 2011

Ford Keeps Customers Coming Back


How did Ford become the best-selling brand in America? One way is by keeping their existing customers in a Ford model. Loyal and repeat buyers are the core to success for any dealership and automobile manufacturer. According to a recent report released by Forbes and Experian Automotive , Ford has the second largest percent of loyal buyers. According to the data, 46.5 percent of Ford’s sales are from repeat buyers.

While Ford was not number one overall, the automaker still dominated the Top Ten Most Brand-Loyal models . Out of the top ten cars that were ranked as having the most brand-loyal buyers, i.e. had previously owned another Ford model, six were Ford models. Ford’s top six brand-loyal models are:

1. Ford Fiesta:
63% of all Ford Fiestas were purchased by brand-loyal Ford owners

2. Ford Fusion:
61% of all recent Ford Fusion buyers remained loyal to the Ford brand

3. Ford Flex: 58%

4. Ford Edge: 58%

5. Ford Taurus: 56%

6. Ford Focus: 54%

With Ford continually expanding their four core initiatives (Drive quality, Drive green, Drive safe, and Drive smart) it really isn’t a surprise that customers who purchase a Ford, fall in love with the brand and vow to never drive anything else .

If you currently are driving a Ford, can you see yourself driving any other brand in the future?

Monday, October 10, 2011

Ford's Big Tire and Brake Event

Save big on vehicle maintenance during Ford’s Big Tire and Brake Event! What better time than before the winter season arrives is there to purchase new tires and brakes? During the sale, if you buy four tires (Goodyear, Dunlop, Continental, Hankook, Pirelli and Yokohama), you will get a $100 rebate. There is also a $40 rebate for a complete Motorcraft brake service on front or rear axles.

If you need to find out when your tires and brakes should be inspected and when they should be replaced, please give one of our knowledgeable service advisors a call. They will be happy to answer your questions and set up an appointment for any service you may need.

For more information about our service department or to make an appointment, visit www.murphy-carsservice.com or call 610-494-8800.



Friday, October 7, 2011

Ford's Box Tops for Education Program

Help Drive Dollars to a School of Your Choice!


Since 1996, General Mills Box Tops for Education program has helped America’s K-8 schools earn over $400 million. Consumers earn cash for their designated school by clipping Box Tops coupons or shopping online from hundreds of participating products and merchants.

At Ford we know it takes dedication and dollars to support school activities that give students more opportunities to learn. That's why we’ve become the first automaker to team up with Box Tops. We’ve created FordDrivesBoxTops.com, a unique website designed to enable consumers to earn cash for their designated schools in a variety of ways by engaging with Ford’s products. The program will run now through December 1, 2011.

Ford is providing consumers’ three ways to earn cash for their local schools:
• Earn 250 Box Tops with the purchase of any new Ford vehicle.
• Earn 10 Box Tops when you request a Ford vehicle brochure.
• Earn 5 Box Tops for each Ford video you watch – up to 25 Box Tops total if you watch all five videos available.

With any new Ford vehicle purchase and/or brochure request, customers will receive a code in the mail to redeem at FordDrivesBoxTops.com to earn eBox Tops for their schools. All codes MUST be redeemed by 3/31/12 to earn allocated Box Tops.

We’re also giving away 250,000 Box Tops in the Ford Drives Box Tops Sweepstakes. Consumers will automatically be entered for a chance to win one of several prize amounts each time they log on to www.FordDrivesBoxTops.com. Consumers will have the ability to share the sweepstakes with friends to earn more entries.

Columbus Day Sale at Murphy Ford

This Columbus Day weekend, stop into Murphy Ford and you will discover your best deal! Also, for every new vehicle sold throughout the month of October, Murphy Ford will make a donation in the fight against breast cancer in honor of National Breast Cancer Awareness Month.

Friday, September 30, 2011

Murphy Ford Fights Against Breast Cancer


Tomorrow kicks off the start of Murphy Ford’s Pursuit of the Cure to breast cancer. October is National Breast Cancer Awareness Month (NBCAM). Ford Motor Company is a 17 year national sponsor of the Susan G. Komen Race for the Cure. Ford has raised over $110 million for the cause and more than 75,000 Ford Employees have participated in the Race for the Cure. Ford created the Warriors in Pink program to help spread awareness and to tell the stories of those impacted by the disease.

At Murphy Ford, we want to do our part to help in the fight against breast cancer. Throughout the month of October, we will be donating to breast cancer research for every new vehicle sold. Our employees will wear pink on select days to help spread awareness.

Without a cure, 1 in 8 women will continue to be diagnosed with breast cancer. We realize how serious this disease is and are proud to be able to add to the millions of people who fight for this cause.

For more information about breast cancer, early detection, symptoms, etc., please visit www.komen.org .

For more information about Ford Motor Company and the Warriors in Pink please visit www.fordcares.com .

Tuesday, September 20, 2011

Drive It First EcoBoost Tour: 2012 Edge and 2012 Explorer


The 2012 Explorer and Edge “Drive It First” EcoBoost Tour is coming to our area! Be one of the first people to test drive the all-new 2.0L EcoBoost engine on a 2012 Ford Explorer or a 2012 Ford Edge.

Consumers can get a jump start at experiencing the latest in vehicle technologies by attending this tour. At the event, participants will be able to drive a 2012 Explorer or 2012 Edge with the new 2.0L EcoBoost engine, compete in challenges, register for prizes, interact with the MyFord Touch display and much more. There will even be snacks and beverages provided. And the best part, it is completely FREE!

When: Friday September 30th, 2011
Where: Oxford Valley Mall
            2300 East Lincoln Highway
            Langhorne, PA 19047
What Time: 9:00am-4:30pm
Register Here

You can sign up to come anytime on the 30th between 9:00am and 4:30pm. Once at the location, to participate in all the activities expects to spend about 1 hour to 1.5 hours.

You can register for the event online or you can just show up. However, by pre-registering, you can ensure that you will get into the event quickly. You will also be given the opportunity to win a free 2012 Edge or Explorer.

The only driving regulation to the event is that you must be at least 18 years old and have in your possession a valid driver’s license.

This is a great opportunity to get behind the wheel of a 2.0L EcoBoost vehicle. The “Drive It First” Tour is also the same opportunity dealer personnel get to test drive the vehicles so you will be ahead of the game. Register today and we hope to see you at the event!

Thursday, September 15, 2011

Frito Lay Philadelphia Golf Outing

Murphy Ford is a Proud Sponsor of the
First Annual Frito Lay Philadelphia Golf Outing!


All proceeds from this event will be donated to Light the Night and Autism Speaks. Light the Night is an organization that funds lifesaving research and support for people battling cancer. Autism Speaks is the nation’s largest autism science and advocacy organization and is dedicated to funding research into the causes, prevention, treatments and a cure for autism. Below you will find the information on how you can participate in this event.



These are both great causes so come out and show your support!

Tuesday, September 13, 2011

Built Ford Tough Sales Event



Ford F-Series is America’s #1 selling trucks for 34 years running. Whatever you need to get the job done, you can count on a Built Ford Tough truck. Get ‘em rigged right, and they haul more, tow more and do more than other trucks. And right now, you save more!

During our Built Ford Tough Sales Event you can get 0% APR financing for 60 months plus $1,000 trade assist cash towards an F-150 , Super Duty or Ranger *. Talk about your payload. Don’t get knocked out of a great deal. Hurry in for our Built Ford Tough Event before the bell rings.

*You must finance through Ford Motor Company credit to receive 0%/60 months. Not all buyers will qualify. Some trucks may be excluded from the event. Not valid on previous purchases. Please see dealer for complete details.

Thursday, September 8, 2011

Ford's Labor Day Sale Has Been Extended!

Due to Hurricane Irene, Ford Motor Company has announced that they are extending their Labor Day incentives and rebates until Monday, September 12th.


From now until next Monday (9/12/11), get into a brand new Ford with No Money Down, No Interest for Five Years, and No Payments for Three Months. Plus $1,000 in Bonus Cash.*

If you weren’t able to make it out because of the severe weather, now you have a chance! And if you weren’t planning on stopping in for the event but were thinking about possibly purchasing a new car, this is the best time to do so. With 2012 model vehicles continuing to be released, we are greatly discounting our 2011 models. Combined with our discounts and Ford’s rebates, now is the perfect time to get into one of America’s Best Selling vehicles.

Ford Motor Company also just announced that they are offering Disaster Relief Bonus Cash. From now until October 3rd, customers who have experienced loss or damage to their car, truck, or SUV as a result of Hurricane Irene are eligible for this incentive. Customers must present a copy of their insurance claim form indicating vehicle damage (occurring between 8/25/11-8/31/11) from the recent severe weather conditions.**


If you have any questions about the Labor Day Sales Event or about the Disaster Relief Bonus Cash, please give us a call. You can also view our inventory online at www.murphy-cars.com .

*Offer only available on select Ford models. Must finance through Ford Motor Credit. Not all buyers will qualify for Ford Credit financing. Ford Credit Bonus Cash requires Ford Credit financing. Not all buyers will qualify. Residency Restrictions may apply. **Disaster Relief Bonus Cash is only being offered in the Boston, Charlotte, New York, Philadelphia, and Washington D.C. areas. Most new 2011-2012 models qualify. See dealer for a complete list. Take new retail delivery from dealer stock by 9/12/11. See dealer for qualifications and complete details. Not valid on previous purchases.

Friday, September 2, 2011

Ford to Keep Fans Engaged with the New Focus ST

Back in October of 2010, Ford Motor Company debuted the New Ford Focus ST at the Paris Motor Show. Flash forward to September 2011 and Ford enthusiasts are still anxiously awaiting news about the Focus ST. The Focus ST, which will be Ford’s first global high performance vehicle, is scheduled to hit the international market in 2012.


There have been many enhancements to the new Focus ST. Even though this is the first Focus ST that will be available globally, it is actually not a new model for Ford. This is actually the third generation of the ST model. One thing that is different on this model will be the new 2.0 Liter EcoBoost four-cylinder engine with 250 PS (246 hp). Ford is making sure that they are perfecting the “muscular sports performance” down to the sound of the engine. The Focus ST will handle better than ever because of the new Torch Vectoring System and Electric Power Assisted Steering System (EPAS). The ST’s exterior was also redesigned to match the high-performance capability Ford is aiming to achieve. One striking new sport design is the one-piece trapezoidal grille in the front of the vehicle. On this grill you will also find a red ST badge. Visit Ford’s website to see a more in depth description of the new design, performance capability, and technology.

In an effort to keep their fans updated with the progress and development of the Focus ST, Ford has announced that they will share exclusive reports on the Ford Focus Facebook page . On their page, Ford will post videos, photos, and stories showing the different stages of the vehicle’s development. Jost Capito, Ford’s Director of Global Performance Vehicles states “…social media gives us a rare opportunity to show enthusiasts how this car is progressing, gives insight into its technologies and builds excitement in this community”. Ford is certainly a brand leader when it comes to their social media strategy, so it will be interesting to see how this campaign turns out.



Are you already a Facebook fan of the Ford Focus page? Will you follow the Focus ST on its journey to the worldwide market?

If you also want exclusive content and updates from Murphy Ford, become our fan on our Facebook page .

Tuesday, August 30, 2011

Ford Labor Day Sales Event


For some of the best savings on a new Ford, be sure to stop in to Murphy Ford from now until September 5th for our Labor Day Sales Event. We value how hard our customers work. During our sale you can purchase a new Ford with No Money Down*, No Interest for 5 Years*, and No Payments for 3 months*. Plus, you can receive $1,000 Bonus Cash on select Ford Models.

If you are looking to purchase a 2011 Ford Edge , this is absolutely the BEST time to do so. Ford is offering up to $3,500 in rebates if you are looking to purchase the Edge. You can also lease a new Edge for as low at $199 a month for 24 months.

That is not all. If you are looking for something less expensive or just would like to own a later model vehicle, we can help you out with that too. We are having a massive inventory reduction sale on pre-owned vehicles. Several of our vehicles are actually selling under Kelley Blue Book value. No reasonable offer for a vehicle on our lot will be refused. We are also paying top dollar for late model trade-ins. Before you purchase, you can view a vehicle history report of any vehicle in our inventory for free.


We realize that our customers work hard for their money and that is why we will work hard for you. We are proud to offer Ford vehicles to our region. Ford Motor Company and their hard workers helped build and shape America. For this reason, it is not surprising that Ford is America’s Best Selling Brand. No matter what your automotive needs, stop in to Murphy Ford and let us help you!

*Offer only available on select Ford models. Must finance through Ford Motor Credit. Not all buyers will qualify for Ford Credit financing. 60 payments paid over 62 months at $16.67 per monthly payment per $1,000 financed regardless of down payment. Ford Credit Bonus Cash requires Ford Credit financing. Not all buyers will qualify.

Thursday, August 25, 2011

What does Silver Alert mean?


Have you ever driven anyway and noticed one of those electronic highway signs that flash news and traffic updates? Have you ever seen one of those signs flash “Silver Alert” and wonder ‘What in the world does that mean’? That was my reaction this morning when driving into work. I was driving to Murphy Ford and on I-295 South I noticed that message. I will admit before I Googled the phrase, I had no idea what it meant. Now I am happy to report what I have learned.

A Silver Alert is a public notification program in which law enforcement officials issue and broadcast public notices when an adult (usually seniors) with cognitive disorders, such as Alzheimer’s, goes missing. The alerts are announced using several different mediums including television, radio, and electronic highway signs. Although this is a highly adopted system, this is not a national program like an Amber Alert. An Amber Alert is a similar alert system that is enacted when a child 17 years of age or younger is believed to have been abducted.

Currently, 29 states have Silver Alert or similar programs in place (one of them being NJ). Although Pennsylvania does not have an official Silver Alert program in place, earlier this year the Missing Endangered Person Advisory System (MEPAS) was created. Unlike the Silver Alert, this system does not just limit alerts to older adults. Warnings will also be issued if young children wander away from their guardian(s). The Pennsylvania State Police are responsible for developing and operating this program.

So now if you’re driving and you see these messages, hopefully you will remember what they mean and act on them. Do you think that the Silver Alert or the MEPAS are effective systems?

Check out this article from 6 ABC Action News about how Silver Alert helped locate a missing 75-year old woman.

Wednesday, August 24, 2011

2012 Ford Vehicle Model Year Update: Part 2

This is the second installment of our 2012 Ford Vehicle Model Year Update (Part 1). Part two will feature the 2012 Transit Connect and the 2012Ford Escape.



2012 Transit Connect

With the comfort of a car and the utility of a truck, the Ford Transit Connect is the perfect vehicle for small businesses. Ford classifies the Transit Connect into three different categories: efficiency, capability and versatility. While Ford has not announced when the 2012 Transit Connect
will be available, we will be sure to let you know as soon as we get them in stock. Here is what you will find new in the 2012 Transit Connect:

•AdvanceTrac with RSC (Roll Stability Control) is now standard on all wagons and vans:
    -The roll motion sensor helps to keep the tires stable and on the ground to reduce sliding
•Taxi Package:
    -Cloth seating surfaces now available
    -Optional blower kit
•Best in Class Fuel Economy of any Cargo Van:
    -21 mpg city/27 mpg hwy (van)
    -22 mpg city/27 mpg hwy (wagon)
•Ample Cargo Space:
    -129.6 cubic ft. (van)
    -118.7 cubic ft. (wagon w/the 2nd –row seat folded)
    -78.4 cubic ft. (wagon behind the 2nd row seat)
•Payload Capacity:
    -Up to 1,6000 lbs
    -GVWR (Gross vehicle weight ratings)
    -Wagon: 4,965 lbs
    -Van: 5,005 lbs
•Vertical Cargo Walls and Bulk Heads with bins & upfits available to mix and match
•Customized Graphics for Business Needs. Visit fordcommericalgraphics.com

2012 Ford Escape

The Ford Escape is the most fuel efficient SUV in Ford’s product line. Since the Mercury Mariner is no longer in production, the Escape is the perfect fit for current Mariner owners looking to get into a new vehicle. The 2012 Ford Escape is already on our lot and waiting to be test driven. Here is what you will find new in the 2012 Ford Escape:

•EPA est. 23 mpg city/28 mpg hwy
•2 New Exterior Colors:
    -Black
    -Toreador Red Metallic
•Escape Hybrid-Best Fuel Economy of any SUV in America (2011 EPA-estimated 34 mpg city/31 mpg hwy
•Optional 17” Chrome Wheels
•3,500 lb towing capacity

Friday, August 19, 2011

2012 Ford Vehicle Model Year Update: Part 1


It’s that time again! No, actually I am not referring to Back to School season. I am referring to the flood of 2012 Ford model year vehicles released on the market and Model End Clearance Sales. When customers hear “Model End Clearance Sale”, they usually associate it as the best time to purchase a new vehicle. With the excitement and frenzy of trying to scoop up the remaining current model year vehicles (which usually have generous discounts and/or rebates), the features of the next model year can be overlooked. In this post, I will outline everything you need to know about the new 2012 Ford Fiesta, Transit Connect, Escape, Taurus and Flex. Part one will include the Fiesta, Taurus, and Flex.

2012 Ford Fiesta

Even though the Ford Fiesta was first introduced in 2011, the car is already a customer favorite. For many younger buyers, this car is the perfect choice given the technology and attractive price. With the success of the Fiesta, it is no surprise Ford wanted to try and improve the vehicle even more. The 2012 Ford Fiesta has not arrived at our dealership but we are expecting it very soon. Here is what you will find new in the 2012 Ford Fiesta:

• 4 New Exterior Colors:
    -Blue Candy Metallic w/ tinted clear coat
    -Violet Gray Metallic
    -Race Red
    -Black
• 2 New Interior Styling Packages:
    -Two-toned black and race red leather
    -Two-toned black and oxford white leather
    -Fiesta logo on seats with contrast stitching
• Premium Sport Appearance Package:
    -This package includes black mirrors, black grill surrounds,     black headlamp surrounds, black LED auxiliary lamp     surrounds, and polished aluminum wheels
• Fuel Efficiency:
    -The Fiesta SE w/SFE can achieve up to 40 mpg hwy/29 mpg city

2012 Ford Taurus

The Ford Taurus is Ford’s largest full-size sedan and it is also the IIHS’ Top Safety Pick for 2011. The Taurus’ design has seen some changes over the years. Ford is trying to appeal to a younger demographic while still having the familiarity that older generations have grown to love. The 2012 Ford Taurus is already available at our dealership. Here is what you will find in the new 2012 Ford Taurus.

• Integrated Blind Spot Exterior Mirrors are Standard
• 4 New Exterior Colors:
    -Ginger Ale Metallic
    -Dark Blue Pearl Metallic
    -Cinnamon Metallic
    -Black
• Adaptive Cruise Control
• Collision Warning with Brake Support
• BLISS
• Push Button Start
• 102.2 cubic ft. of passenger volume
• 20.1 cubic ft. of cargo capacity

2012 Ford Flex

The Ford Flex is truly a unique crossover. This vehicle has a sleek look and can fit 6-7 passengers. Again, we haven’t heard from Ford when the 2012 model will be available. Once they do arrive, here is what you will find new in the 2012 Ford Flex:

• 5 New Exterior Colors:
    -Black
    -Cinnamon Metallic
    -Dark Blue Pearl Metallic
    -Ginger Ale Metallic
    -Mineral Gray Metallic
• One Touch Powerfold & Tumble 3rd-row seat w/ tailgate feature (only available on series equipment groups)
• Best in Class for 2nd –Row Leg Room
• 3.5 L EcoBoost V6 engine

Wednesday, August 17, 2011

Favorite Car on the Lot Series

In a series of videos, get to know which cars on the lot at Murphy Ford are some of the employees' favorites.

In this first video, see which car Sales Consultant LaShinda Clark likes best and why. Here is a hint, it starts with Lincoln and ends with a "s".




See more of our videos at our YouTube channel

Friday, August 12, 2011

How are Highways Numbered?



Do you ever wonder how the state and interstate highways are numbered? As I was driving into work today I got to thinking, why the 95 in I-95 or the 295 in I-295? I remember learning about a national system of highways in school but couldn’t remember the specifics about how the numbers were chosen. Are they chronological? Are they random? Do the numbers actually mean anything? These questions inspired today’s post.

Brief History

What we know today as the interstate system in North America actually dates back to 1930’s. Before then, there were no federal funded transcontinental roads. Instead of the Federal Highway Administration (FHWA), there was an organization known as the Bureau of Public Roads (BPR). In the late 1930’s the BPR conducted a study which showed that using toll networks for national highways would not be feasible and recommended that a toll-free network be constructed. There were several legislative acts after this that called for the construction of national highways but none of them provided funding. The funding problem was solved when President Dwight D. Eisenhower enacted Federal-Aid Highway Act of 1956. The interstate system was originally called The National System of Interstate and Defense Highways. It has since been changed to the Dwight D. Eisenhower System of Interstate and Defense Highways.

What do the Numbers Mean?

When The Federal-Aid Highway Act of 1956 was enacted, construction and spending standards were developed. Part of what Congress had to figure out was how to actually name and keep track of each of the highways. Basically the numbers break down like this:

For Interstates:

Odd numbered interstates run north to south
-Lower numbered interstates are in the west (ex. I-15 running from CA to MT)
-Higher numbered interstates are in the east (ex. I-95 running from ME to FL)

Even numbered interstates run east to west
-Lower numbered interstates are in the south (ex. I-10 running from CA to FL)
-Higher numbered interstates are in the north (ex. I-90 running from WA to MA)

For Routes/U.S. Highways:

Odd numbered routes run north to south
-Lower numbered routes are in the east (ex. Route 9 running from CA to WA)
-Higher numbered routes are in the west (ex. Route 99 running from DE to Canada)

Even numbered routes run east to west
-Lower numbered routes are in the north (ex. Route 22 running from OH to NJ)
-Higher numbered routes are in the south (ex. Route 66 running from CA to IL)

Local Numbers

If you live in the tri-state area (PA, NJ, and DE) you are probably familiar with I-95, I-295 and Route 322. I-95 is a main interstate and it is also the longest north and south running route. I-295 is considered to be an “auxiliary route”. This is also known as a bypass because it branches off of I-95 but eventually connects back to it. 322 is actually a spur of Route 22. What this means is that Route 322 acts as a branch onto another road but does not usually reconnect with the major interstate. Majority of the time you can tell the difference between a spur and a bypass because of what the first digit is in a three digit highway; spurs are usually odd and bypasses are usually even.

There is actually much more information available about the highway systems in general. Hopefully this post made sense of some of the numbers you see every day while on the road. If you would like to learn more, please check out some of the resources below that I used while writing this article.

Federal Highway Administration

How Stuff Works

This blog post was written by Kelly Woods for Murphy Ford

Thursday, August 11, 2011

Ford Partners with SunPower for Focus Electric Green Initiative



Recently it has been announced that Ford Motor Company and SunPower Corp have partnered together to help further Ford’s ‘Drive Green for Life’ program. As we have previously reported, Ford has created an electrification strategy that involves introducing five electric vehicles to the North American market by 2013. Ford’s partnership with SunPower important for future Focus Electric owners.

By teaming up with SunPower, Ford will be able to offer Focus Electric owners a solution for energy consumed while charging their vehicle. SunPower Corp. specializes in designing and manufacturing solar panels systems. SunPower has developed a solar panel rooftop system specifically for Ford Focus Electric owners that will generate over 3,000 kilowatt hours of electricity every year (accommodating owners who drive roughly 12,000 miles per year). This will provide owners with “enough renewable energy production to offset the energy used for charging.” This will then reduce the total cost incurred to a Ford Electric owner.



When the Focus Electric is introduced to the first 19 test markets in North America later this year, SunPower will be ready. SunPower has over 400 qualified dealers that are hand picked and trained to sell and install the solar panel systems. Car dealerships will notify local SunPower dealers to set up the installation process with customers.

Customers looking forward to the C-Max Energi’s release will be happy to know that the plug-in hybrid will be compatible with the solar panels.

What do you think of this partnership? Do you think many Focus Electric owners will take advantage of this technology?

This Ford Motor Company update has been provided by Murphy Ford Lincoln

Thursday, August 4, 2011

Lincoln Exclusive Summer Sales Event



Join Us For Our LINCOLN SUMMER EXCLUSIVE SALES EVENT

Right Now You’ll Find:
- Attractive Leases on Every LINCOLN
- 0% APR for 60 months**
- Rebates & Dealer Savings up to $4,000*** on a new LINCOLN

It’s a Limited Time Engagement with Special Offers,
But Only if You HURRY in to Murphy Ford Lincoln

Expect nothing less from this SMART LUXURY Brand!




**0% APR for 60 months is available on the 2011 Lincoln MKS, MKZ, MKT, and Navigator. ***$4,000 rebates are available on the 2011 MKT in lieu of 0%/60. See dealer for qualifications and complete details. For all offers, take delivery by 9/6/11.

Tuesday, July 26, 2011

First Annual Cash and Carry Sale



Join us for our first Annual Cash & Carry Sales Event. Pre-Owned Vehicle Manager, Bruce Woods, says this is a rare opportunity to take advantage of a large selection of pre-owned vehicles priced as low as $3,000 and nothing over $10,990. Due to a tremendous volume of local trades, we are over-stocked with quality, low-priced pre-owned vehicles. Everything from small compacts to large SUVs will be offered in this sale.

Buying your new car has never been easier. All vehicles will be priced for quick sale. Terms of sale will be cash, bank check, or certified check. Financing will be available to only those customers with preferred credit rating. No dealers will be allowed to attend this event.

Be sure to come out and view our selection. Murphy Ford Lincoln is making these vehicles available to the public because we know that while not everyone can afford a new car, they still deserve to drive a high quality ride. This Thursday (28th), Friday (29th) and Saturday (30th) only, become a part of Murphy Ford Lincoln history.

Monday, July 25, 2011

Poor John, Ford Marketing Specialist (@focusjohn) needs our support. Y'all should follow him and Like his page. And go watch his video too. http://t.co/gRgfpP2

Friday, July 22, 2011

Driving Tips for Hot Weather



We are now right in the middle of summer and are experiencing some record-breaking temperatures. Even though you might not be making a lengthy trip to the beach, chances are you will still need to operate a vehicle on some brutally hot days. Like in any extreme weather, you want to make sure that you and your vehicle are prepared for the road. Below are some very important tips that will ensure a safe driving experience.

Check your vehicle’s fluids: Make sure that your oil, coolant and brake fluid levels are all where they should be. Fill up if necessary and it isn’t a bad idea to keep some extra coolant in the car.
Check your tire pressure: Your tire pressure should match that of your vehicle manufacturer’s recommended level.
• Check your battery: Before the summer season, it would be a good idea to go to your local dealer or service center and have your battery tested.
Don’t speed…too much: Some people naturally drive with a heavy foot and aren’t afraid to go over the speed limit. However, driving at high speeds should really be limited as it places a great amount of stress on the vehicle’s tires, engine, etc. In extreme heat, you are better off sticking to the speed limit.
Take care of yourself: As the driver, you want to make sure that you are taking brakes during long drives. It is also imperative that you stay hydrated. For longer rides, pack a cooler filled with water or Gatorade.
Take care of your loved ones: This may be a no-brainer to most people, but you hear about it on the news all time; don’t leave children and pets in parked cars.
Cover hot seats: If your car has been sitting in the sun and you have leather seats, we all know how uncomfortable it is to actually sit down and drive. Keep some towels in your trunk to place over your seats to reduce your chances of getting burned. Watch out for the metal buckles too!
Carry a fully charged phone: If your car overheats, breaks down or if you have any other emergency, you want to make sure that you will be able to call for help and assistance.
Don’t jump right in: If at all possible, let your car run for ten minutes before getting in. If you have a remote start, take full advantage of it. If not, just turn your car on and open your windows.

During those scorching summer days don’t be afraid to take a ride. Just take the proper precautions and follow these tips.

Monday, July 18, 2011

Buy American Sell-A-Bration

Join us at Murphy Ford Lincoln this Thursday, Friday and Saturday for our Buy American Sell-A-Bration. Just for stopping in, you get a chance to putt for $100 with the opportunity to putt for up to $3,100. You will also be entered into a raffle to win a Philadelphia Phillies tailgate package. The package includes a pop-up Phillies canopy, two folding chairs, a small cooler, grill and BBQ utensils. The raffle winner will be chosen Saturday night. You must be present to win.

Pre-register for this event on www.verifymycode.com and use code G3191.



We look forward to seeing everyone! If you have any questions about the event, please do not hesitate to give us a call at 610-494-8800.

Friday, July 8, 2011

Ford Best Place to Be Sale

So Where's the Best Place to Be This Summer?

The beach? The movies? On vacation? These are all good answers. But do you know what is an even better one? In a new Ford!

Ford is leading the way in technology, fuel economy, and quality and that can't be beat! Expect nothing less from the Best-Selling Brand in America!




Give Murphy Ford Lincoln a call to see what all the commotion is about! You won't regret it!

Thursday, June 30, 2011

Ford Monitors Health and Wellness Via Vehicle Technology



Ford Motor Company is always researching ways in which to better meet consumers’ needs. Amidst their research, Ford realized the demographic trend of a declining birthrate. This decline has been attributed to the economic downturn as well as a decline in fertility rates. Ford also understands that “for the first time, people age 65 and over soon will outnumber children under the age of 5.” This is because the Baby Boomer generation (someone born between 1946 and 1964) is just starting to hit the 65 and older age range. There are over 76 million Americans who fall into this demographic. Ford also cites that “by 2030 the number of people over 50 years old will surpass those under 20”.

With a significant portion of the population reaching the mid-adult to senior age group, Ford wants to make sure they are able to accommodate their customers’ needs throughout their life. Currently Ford Motor Company is working on several different enhancements to their vehicles that will help monitor health and wellness. Ford is currently developing technology that will monitor heart rate and heart activity, glucose levels, and pollen counts.

Seats That Monitor Heat Rates?

According to the National Institutes of Health, about 1.2 million people each year have heart attacks.* In an effort to try and monitor driver’s heart rates, Ford along with German research engineers, have produced a vehicle seat that measures the “heart’s electrical impulses and detects signs of irregularity”. These vitals are monitored by electrocardiograph technology sensors built into the seat. Even though this seat is still a prototype and not yet being mass-produced, Ford’s goal is that the technology will be able to warn drivers with heart conditions of impending problems or alert them of an upcoming heart attack.

Predicting Pollen Problems

Existing technology, Ford SYNC, will be used to monitor pollen counts as well as alert drivers of other allergens in the air. The Asthma and Allergy Foundation of America cites that about 60 million Americans suffer from asthma and allergy problems. “Along with providing voice control and audible alerts, Ford SYNC can display allergy information from the Allergy Alert app in the radio display area or center stack touch screen.” While it won’t eliminate pollen it will help make drivers more aware of the levels around them so they can take the appropriate measures to counteract it.

Driving With Diabetes

The American Diabetes Association states that 8.3% of the US population has diabetes. This is about 26 million adults and children. Diabetes is also one of the leading causes of death in the US. With these facts in mind, Ford wanted to develop a technology that allows drivers to monitor their glucose levels while they are traveling. A prototype system is already in place. Drivers who are diabetic will wear a glucose monitor that is able to connect via Bluetooth to Ford SYNC systems. SYNC will then be able to warn the driver on center stack displays and with audible alerts when blood glucose levels drop or are abnormal.



Do you think drivers with these health problems will take advantage of this technology Ford is working to produce?

What else would you like to see Ford do to improve on the health and wellness of drivers?


Ford Health and Wellness Information

Ford Aging Population Information

Murphy Ford Lincoln's Website

Tuesday, June 28, 2011

2012 Ford Focus Electric Pilot Launch Markets

In our previous posts, we have talked about how Ford Motor Company plans to implement their electrification strategy for the future. Part of this plan involves the release of the 2012 Ford Focus Electric. This completely battery-powered vehicle will be released later this year. The Focus Electric will be introduced to 19 key markets in the pilot launch. These locations were chosen because of certain criteria such as:

-Zero emissions vehicle states
-Urban and heavy commuter areas
-High-household income markets
-Areas with government efforts that support the electrification infrastructure

The 19 pilot markets include Los Angeles, New York, Houston, and Washington, D.C. Below are all 19 areas chosen carefully by Ford.



The Ford Focus Electric is one of five cars that Ford Motor Company plans to have in its Electrified Vehicle line by 2012.

Monday, June 27, 2011

Saturday, June 25, 2011

Ford 4th of July Sales Event at Murphy Ford Lincoln

Summer Driving Season is here and so is the Fourth of July Sales Event at Murphy Ford Lincoln.

Now through July 5th only, you can get into a brand new Ford with No Money Down, No Interest for Five Years, and No Payments until Fall.

Plus, right now get an extra $500 Fourth of July Bonus Cash on a great selection of our hottest selling models including the Ford Fusion and Ford Escape.



Visit our website or call us (610-494-8800) for more details and qualifications regarding this event!

Wednesday, June 22, 2011

What Does a Hybrid Vehicle Mean?



With Ford's electric plans for the future, I thought it would be a good idea to break down some terminology that you may have already heard and will be hearing about in the upcoming months. Many people are probably already familiar with the phrase “hybrid vehicles”, but may not really understand what that really means. Ford currently has three different categories of electric vehicles which are hybrids, plug-in hybrids, and all-electric.

Hybrid Vehicles:

- A Hybrid vehicle combines the power of a traditional gasoline engine with the efficiency of a battery-powered electric motor. This helps to improve fuel economy because the vehicle is using a smaller, more efficient gasoline motor because of the electric motor.
- The battery of the electric motor is powered by regenerative braking. What this means is that when a vehicle is braking, kinetic energy is generated and then converted into electricity. Regenerative braking “captures over 90% of braking energy normally lost to heat due to friction” (Ford).
- The battery is also powered by the gasoline engine.
- An example of this kind of vehicle is the Ford Fusion Hybrid

Plug-In Hybrid Vehicles:

- A Plug-In Hybrid vehicle is very similar to how a hybrid vehicle runs and is designed. What makes the plug-in different is that it has a larger battery than a hybrid, which can then by re-charged by plugging into a normal household current. A plug-in hybrid also has the same capabilities of a regular hybrid in that it has on-board charging capabilities from regenerative braking and from the gasoline engine.
- The plug-in hybrid has a “greater range in full electric mode than a full hybrid, which helps reduce fuel consumption” (Ford).
- An example of this vehicle will be the all new Ford C-Max Energi .

All-Electric Vehicles:

- An All-Electric vehicle does not have a gasoline engine and is solely battery powered by an electric motor.
- These vehicles have a high voltage lithium-ion battery pack and can be recharged in a household current. However, separate vehicle charging stations are available to enable a faster charge.
- An example of this vehicle will be the all new 2012 Ford Focus Electric . “The powertrain provides 100% CO2-free driving, and will give Focus Electric an mpg equivalent competitive with other electric vehicles in the market” (Ford).

Ford plans to have five electric vehicles in the market by 2012. These vehicles are the Ford Focus Electric, Ford C-Max Hybrid, Ford C-Max Energi, Ford Transit Connect Electric, and one other vehicle that has yet to be revealed.

Tuesday, June 14, 2011

Ford's C-Max Hybrid and C-Max Energi Triples Electric Vehicle Production Plans

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Last week, Ford Motor Company announced their plans to manufacture more than 100,000 electric and hybrid vehicle models by 2013 for their North American markets, tripling their current production. The all new Ford C-Max, which was originally planned to be produced as gasoline engine as well as hybrid models, will now be solely produced as a hybrid. The C-Max, which was revealed at the 2011 Auto Show, was originally designed to hold seven passengers. With Ford’s new plans for this vehicle, the C-Max Hybrid will only have room for five. The C-Max is modeled after the new 2012 Ford Focus.

Along with the C-Max Hybrid, Ford also plans to release the C-Max Energi. The C-Max Energi is a plug-in hybrid. It features a “240-volt charging system, will be able to fully recharge faster than Chevy Volt and is being engineered to deliver more overall driving range than any other plug-in or extended range electric vehicle” (Ford). Both models of the C-Max are scheduled to be in production by 2012.

You may be wondering why Ford has decided to only produce electric versions of the C-Max when consumers are less willing to purchase more expensive vehicles. Ford will be able to keep prices competitive and possibly even lower than competitors such as the Chevrolet Volt or the Nissan Leaf. This is because Ford plans to design and engineer much of the hybrid’s system in house and in the U.S. “Ford said this year that it expects the cost of hybrid systems it begins offering next year will be 30 percent less expensive than the system that was introduced on the 2010 Ford Fusion .” Ford actually plans to have five “electrified” vehicles for North America by next year. These five vehicles include both models of the C-Max, the Transit Connect Electric, the Focus Electric (coming out later this year) and another vehicle that has not yet been announced.

The C-Max was actually first released in Europe in 2010. Ford states that the 2011 model is “leaving European dealer lots at twice the rate of last year’s model” (Ford). This makes Ford confident that the North American launch of both models will be a success.

What are your thoughts about the new C-Max Hybrid and Ford’s move to cancel production of models with a gasoline engine?

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For more information about the C-Max Hybrid please visit

Ford Motor Company News

Automotive News

Wednesday, May 25, 2011

The 2012 Ford Focus is All Tuned In

The 2012 Ford Focus is All Tuned In. Now you can be too.

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Customers who purchase or lease a brand new 2012 Ford Focus from now until July 5th, will receive a $50 iTunes gift card by Ford Credit. With SIRIUS, SYNC, and MyFord Touch, the new Focus has everything you need to create the perfect driving experience. Ford knows their customers are technology savy and connected.

Ford also recognizes the importance of fuel efficiency. The 2012 Ford Focus maximizes fuel efficiency with features such as an aggressive deceleration fuel shut-off feature and the Super Fuel Economy (SFE) Package. The Focus SE with the SFE Package delivers up to 40 hwy mpg.

To learn more about the $50 iTunes gift card offer or to test drive a brand new 2012 Ford Focus, give Murphy Ford a call at 610-494-8800 or visit us online at www.murphy-cars.com

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